Haarlem-based Reshift, a Dutch publisher with platforms such as Kieskeurig.nl and Review.nl, has taken a minority stake in Amsterdam’s data technology company ONBRDNG.
The agreement includes the launch of a joint platform, Oncore.ai.
Oncore.ai enables marketers and e-commerce companies to access real-time insights using their first-party data. The move supports Reshift’s ongoing focus on data-based publishing.
In a statement translated from Dutch, Patrick Klink, Managing Director at Oncore.ai, says, “The power of Oncore.ai lies in the smart combination of data, AI and performance insights. We help organisations to switch faster and smarter without being dependent on outdated dashboards or black box tooling.”
Google Analytics counterpart
Oncore.ai is a platform developed by Reshift and ONBRDNG in response to the decreasing availability of real-time insights from tools like Google Analytics.
Since 2024, the two companies have worked together to create a performance dashboard that integrates various first-party data sources, such as traffic and conversion metrics.
The platform offers automated dashboards and AI-generated reports, allowing organsations to independently access and use their data without manual analysis.
Originally built for Reshift’s own platforms, the insights provided by Oncore.ai are now available to external parties in e-commerce, retail, and media.
A first result is the transition of Kieskeurig.nl from CPC to CPS, with campaigns now based on purchases instead of clicks.
CPC (Cost Per Click): Advertisers pay for each click, focusing on traffic. CPS (Cost Per Sale): Advertisers pay only when a sale is made, focusing on actual results.
Kevin van Oosteren, Managing Director at Kieskeurig.nl, says, “With Oncore.ai, we are building tools that directly contribute to conversion and growth. Think of AI-driven reporting on command and full insight into our campaigns.”
Convert data into strategic value
ONBRDNG is a technology company that helps organisations turn fragmented data into usable business value through a subscription-based service model. The company offers support in areas such as data engineering, modelling, analytics, business intelligence, and data science.
ONBRDNG builds unified data infrastructures, delivers strategic insights, and provides AI and automation solutions.
Acting as a fractional data team, it enables faster decision-making without the need for full-time in-house teams. The company addresses challenges such as disconnected data, high internal costs, lack of confidence in reporting, and limited access to actionable insights.
Brief about Reshift & Kieskeurig.nl
Reshift is a publisher focused on consumer behaviour and product orientation, operating platforms like Kieskeurig.nl and Review.nl.
Kieskeurig.nl receives millions of monthly visitors and collaborates with partners including Coolblue, Bol, Amazon, and MediaMarkt.
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