Rotterdam-based SaaS firm Ciloo secures first funding to help organisations manage internal e-commerce: Here’s how

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Rotterdam-based Ciloo, a B2B SaaS company, announced on Thursday that it has secured its first funding led by Alliance VC. However, the company didn’t disclose the exact funding figures.  

The Dutch company will use the funds to fuel its mission to transform internal eCommerce for global enterprises.

“Securing funding marks a significant milestone for Ciloo. It validates our vision and sets the stage for our next phase of growth,” says Richard Benesti, CEO of Ciloo. 

“Our platform is not just a tool; it’s a catalyst for change, enabling enterprises to adopt more sustainable practices without compromising efficiency or brand integrity,” adds Benesti. 

Why Ciloo?

Large companies invest millions in internal eCommerce to support activities such as employer branding, sales and marketing, recruitment, loyalty programs, and corporate branding. 

The challenge is that without a global platform, companies end up shipping branded products across the world. 

Here’s where Ciloo comes into play! 

Ciloo: Revolutionising how internal eCommerce is managed

Founded by Richard Benesti and Christian Sæterhaug, Ciloo simplifies payments and enables local production, reducing costs and carbon emissions while improving brand control.

To date, the Dutch company has served major corporations across multiple industries, many with over 100,000 employees, headquartered in the US, DACH region, UK, and Australia. 

With a diverse team based in The Netherlands, Norway, UK, Mexico, Pakistan, Malta, North Macedonia, Italy, India, and Kenya, Ciloo is poised for global impact.

The investor

Alliance VC is a Nordic venture capital firm run by experienced venture capitalists, operators, and founders who helped create several successful global companies.

Bente Loe, Partner at Alliance, says, “Ciloo stands at the intersection of technology, sustainability, and commerce. Their platform addresses critical pain points for global enterprises, making them a key player in the future of internal eCommerce.”

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Vigneshwar Ravichandran

Vigneshwar has been a News Reporter at Silicon Canals since 2018. A seasoned technology journalist with almost a decade of experience, he covers the European startup ecosystem, from AI and Web3 to clean energy and health tech. Previously, he was a content producer and consumer product reviewer for leading Indian digital media, including NDTV, GizBot, and FoneArena. He graduated with a Bachelor's degree in Electronics and Instrumentation in Chennai and a Diploma in Broadcasting Journalism in New Delhi.

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