Germany’s SACLÀB bags €1.6M for its online luxury handbag resale marketplace

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Munich-based SACLÀB, an online marketplace for pre-loved luxury designer bags, announced that it has raised €1.6M in a Seed round of funding. The investment came from two VCs – Trind Ventures from Estonia and G-Fund from Germany.

Taavi Lepmets, partner at Trind Ventures, says, “Alexandra and Jan-Oliver have built an incredibly focused market position for SACLÀB with a  distinctive full-service operating model. It is the smartest marketplace we have ever seen.”

“The team at SACLÀB will go far and be an important part of the pre-loved luxury market for the industry where Europe is truly a global leader. We are excited to be able to support them on their journey,” adds Lepmets.

Capital utilisation

SACLÀB says that the raised funds will be primarily used for marketing, human resources, and technological infrastructure in order to scale up these areas. The company aims to increase its growth tenfold.

“The challenge is to make all these investments profitable so that we remain as sustainable as possible. A lot of companies just burn through the money and rely on investment from day one. We don’t want that setup,” says Jan-Oliver Stück, co-founder of SACLÀB.

“We are planning our soft launch in the US this year and creating an online storefront. Besides that, we have many UX/UI improvements coming up to make the selling and buying experience even more smooth and more fun,” adds Alexandra Stück, co-founder of SACLÀB.

SACLÀB: Everything you need to know

Founded in 2018 by siblings Alexandra and Jan-Oliver Stück, SACLÀB is an online store where users can purchase and trade pre-owned, ultra-luxury handbags from brands like Hermès, Chanel, Dior, and others. 

What makes SACLÀB unique is that the community does not directly exchange handbags. Rather, the German startup provides a selected product inventory and a 360-degree personal service for vendors.

Jan-Oliver Stück says “You don’t just buy a designer handbag at this price point. It is important to us to equip buyers with all the information they need and to offer the level of service our products deserve. In addition to virtual advisory appointments, we have also integrated our customer service with a live chat from the very beginning.”

Since its inception, SACLÀB has built a client base for the purchasing and selling of so-called “waitlist bags” in more than 20 countries and is regarded as a premier location among collectors globally.

In the summer of 2022, SACLÀB claims to have sold the most expensive handbag ever listed in Germany for €265,000, a rare exotic leather Hermès Birkin 20 Faubourg Sous La Neige.

Bootstrapped for the first three years 

Jan-Oliver Stück, says, “When we first founded the company, it was particularly important to us to build a business model that we could scale step by step. That’s why we didn’t spend our budget on big PR and marketing measures at the beginning. This has allowed us to achieve organic, healthy growth across many different areas.”

According to SACLÀB, for the first three years, it ran independently through bootstrapping. It was only in 2021 that the company welcomed its first angel investors, and now, in 2023, the first Seed round has been completed.

Co-founder Alexandra Stück, adds, “We are very happy about the Seed round and the entry of the two VCs. Their expertise is exactly what we need to take SACLÀB to the next level.”

“You always think investors might want to take over leading the company, but that’s not the case. Above all, we wanted investors who shared our point of view. So we were not only able to increase our capital but also benefit significantly from their expertise and network.”

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Vishal Singh

Vishal Singh is a News Reporter and Social Media Marketing Lead at Silicon Canals. He covers developments in the European startup ecosystem and oversees the publication's social media presence. Before joining Silicon Canals, Vishal gained experience at the Indian digital media outlet Inc42, contributing to its growth with insightful content. Despite being a college dropout, his passion for writing has driven his career in journalism.

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