Seenons co-founder and CCO Jorn Eiting van Liempt steps down; Finn McClain is new CCO

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Jorn Eiting van Liempt, CCO and co-founder of Seenons, announced on Thursday, January 5, that he is stepping down from his position. Finn McClain will replace him as the new Chief Commerce Officer at Seenons. 

Explaining his decision in a LinkedIn post, Van Liempt says, “With Seenons, we are now at the scaleup phase, where detail is a necessity. Where clarity is needed about team roles and responsibilities are distributed to specialists and managers. And it is this that I am not a manager, a shopkeeper, or the detail surgeon. There are people that are way better at filling these roles. And I, therefore, felt the need to make room for those kind of people.”

However, he didn’t disclose his future plans. 

According to Finn McClain’s LinkedIn profile, he has 20+ years of global GTM (go-to-market) experience in high-growth software and technology companies, with a recent focus on SaaS, sales and account management, business development, revenue operations, strategy, marketing, and GTM development. 

Seenons: What you need to know

Jorn Eiting van Liempt founded Seenons along with Joost Kamermans to address the growing waste challenges. Seenons is a platform that connects all those in the waste chain to save waste and work towards a circular economy.

The Seenons platform and supporting app allow business waste to be matched with a circular processor that upcycles it into new products giving it a new life. 

For example, coffee granules become soap,or orange peels become orangello. 

However, if there isn’t a ‘match,’ the technology ensures that waste is taken away efficiently and sustainably, utilising the existing transport network for maximum efficiency and reducing CO2 and traffic in cities. 

The Seenons team has calculated that by boosting circularity, half a megaton of waste (about 10,000 cargo bikes full) can be reused instead of burnt. The company claims that about 100,000 businesses will be working towards zero waste by 2025. 

In October 2021, the company raised €6M in its Seed round of funding led by Dutch venture capital firms Tablomonto and Capital T. 

Currently, the company employs around 45+ people and is active across the Netherlands, present in Benelux, with plans to expand further into Europe.

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