UK-based Signal AI fortifies reputation and risk intelligence capabilities with Social 360 acquisition

London-based Signal AI, a company that aims to revolutionise reputation and risk intelligence, announced that it has acquired Social 360. 

Founded in 2013 by David Benigson, Social 360 is a London-based company that specialises in reputation and risk management-focused online monitoring and analysis.

The company caters to clients in the US, EMEA, and APAC, delivering insights and actionable data from millions of online sources.

Aim of the acquisition

Signal AI, a company that claims to be a leader in AI-driven reputation and risk insights, serves over 40 per cent of Fortune 500 companies. Analysing external data across 226 markets and 75 languages, the company helps navigate industry trends, manage reputational shifts, and mitigate risks.

Through the acquisition, Signal AI plans to integrate traditional, social, regulatory, and alternative data sources into a unified platform. Social 360, with its analysis of billions of online pieces from over 90 million sources, will enhance Signal AI’s monitoring platform. 

Social 360’s data sets cover fast-paced online content, such as social media, political and regulatory content, and emerging alternative platforms. 

The combined companies aim to provide actionable, C-suite level intelligence, synthesising online data to assist companies in managing corporate reputation, mitigating corporate risk, and staying informed on crucial information for advancing corporate priorities.

The integration of Signal AI and Social 360 creates a platform for clients to access consolidated, relevant data. This collaboration enhances risk management, reputation analysis, and crisis support, offering over 2.3 million monthly articles of reputational relevance from 185,000+ sources.

David Benigson, CEO at Signal AI says, “We are thrilled to welcome longtime partner Social 360 into the Signal AI family. With Social 360’s capabilities and billions of data points integrated into our AI-powered platform, we are creating a new standard for reputation and risk management.”

Strategic benefits of the acquisition

Elevating Reputation Management: Social 360, leveraging its technology platform and analysts, offers methods to monitor the digital landscape, enhancing clients’ online reputation management.

Proactive Risk Monitoring: The deal with Social 360 enhances Signal AI’s risk intelligence capabilities by leveraging its expertise in monitoring and analysing online activity for major global brands. The unified platform, combining advanced technology, human analysis, and diverse datasets, will offer a go-to source of intelligence for companies to address potential risks and crises.

Integrated Data Mastery: The strategic alliance consolidates diverse data sources into a single source for reputation and risk insights. This integration enables companies to make informed decisions and refine strategies continually.

Expanded product offering: Social 360’s inclusion in Signal AI introduces new product offerings, including the corporate influencer monitoring tool. Additionally, Social 360 brings pharmacovigilance expertise, providing pharmaceutical businesses with monitoring and reporting of adverse events.

Ryszard Bublik, CEO of Social 360, says, “This deal will create a business that has a 360-degree view of online content across every channel, giving clients unique visibility of the issues that matter for reputation and risk. The coming together of our different, innovative data sets will create a new model for digital monitoring.”