The Hague-based Supersola, a cleantech startup that provides plug-and-play solar panels, now has a new owner. The announcement comes four months after the Dutch company was declared bankrupt by the court in The Hague in 2024.
Founded by Julius Smith, Supersola offers a self-developed and produced solar panel that is immediately ready for use. Known for its ease of use, the company saw significant growth in 2023, generating €1.6M in revenue.
However, the solar market struggled in 2024 due to uncertainty over the future of feed-in tariffs and net metering, according to the report.
Also, Supersola’s panels, which produce 350 watts, fell under a European exception. Despite the product’s uniqueness, sales dwindled to only a few hundred thousand euros in 2024, forcing the company into bankruptcy, adds the report.
In mid-December, Green Impact Investing, founded by Greenchoice co-founders Michiel Rexwinkel and John Appeldoorn, acquired Supersola’s brand, inventory, and assets.
“Some innovations are too valuable to let disappear,” says Jeroen van der Beek, managing partner at Green Impact Investing. “With Supersola we saw two important reasons to get involved: firstly, it is simply a beautiful product, and secondly, we can learn a lot from it for our other investments.”
Supersola is now available for rent!
Since taking over, Van der Beek has been working to rebuild the company.
Consequently, Green Impact Investing plans to broaden access to solar energy with a new rental model priced at €6.50 per month.
This option is designed to be accessible to renters and others who have been unable to adopt solar energy.
For a €25 startup fee, customers can rent the panels and eventually purchase them at market value if desired.
While energy savings may only amount to around €2 per month, the primary goal is to lower barriers to solar adoption, adds the report.
Last weekend, the new Supersola company sold 15 panels, and Green Impact Investing sees further potential for growth.
“We secured the molds from our assembly partner, and we’re working to make this a company with its management,” says Van der Beek.
The company is also eyeing international expansion, with products already available in France at Castorama stores.
Plug-and-play solar panel
According to the company, the solar panels can be set up in three simple steps:
- Unfold
- Fill the ballast tanks with water
- Insert the plug into an earthed socket
The company says the solar panel supplies power to the home via a standard plug that first goes to devices that consume power at that time.
If more power is generated than consumed, Supersola supplies power back to the power network.
Users can start with one panel and later connect multiple panels to expand, claims the company.
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