Stockholm-based Ingrid, a delivery experience platform, announced on Tuesday, March 19 that it has raised €21M in an oversubscribed funding round led by Verdane, alongside Schibsted Ventures.
The company will use the funds to accelerate its international expansion across the Nordic markets, the UK, and the Netherlands.
What does Ingrid solve?
Delivery is the most expensive stage of e-commerce purchases, and a bad delivery experience can cause over 85% of customers not to return, according to Ipsos.
The delivery experience covers all aspects of the e-commerce customer journey, and Ingrid’s solutions offer end-to-end support from checkout to returns, transport administration, and store-based fulfilment.
Piotr Zaleski, CEO and co-founder of Ingrid says, “Everyone who has ever shopped online has had a bad delivery experience. Ingrid is here to change that. We’re entering a delivery-first era where delivery is no longer an afterthought. Product and price have traditionally been the two key decision drivers for consumers, but delivery is just as integral now. Retailers who don’t adapt to this reality will lose customers to competitors who provide personalised delivery via a wide network of well-known global players and hyper-local carriers. That’s where Ingrid comes in. We are positioned to drive fundamental change in the industry, helping mid-market and enterprise retailers create a delivery experience that drives purchases, customer loyalty, and satisfaction.”
Ingrid: Creating a better delivery experience
Founded by Piotr Zaleski and Anders Ekman in 2015, Ingrid’s delivery experience platform connects retailers, carriers, and consumers to create a better shopping experience.
With Ingrid, retailers can manage the delivery experience in a multi-dimensionally, including product-specific requirements, multi-channel and/or multi-market, and A/B tests to optimise the consumer experience.
Consumers receive personalised delivery options based on AI that analyses location, timing, sustainability, and more.
Ingrid claims its customers have achieved over 15% increases in conversion, 10% net delivery cost savings, and 82 per cent increases in shipping revenue.
The company optimises e-commerce delivery experiences for more than 250 global online retailers, processing over 40 million orders per year across over 180 countries.
Ingrid also recently expanded its product portfolio by acquiring returns platform Turnr, which was announced in November 2023.
Currently, the company has been working with major brands and retailers such as Paul Smith, ME+EM, Sneakersnstuff, Estrid, and Farmasiet in the last year.
The investor
Verdane is a specialist growth investment firm that partners with tech-enabled and sustainable European businesses.
The firm only backs businesses that pass its 2040 test, which indicates whether the company can thrive in a more sustainable future economy.
Verdane can invest as a minority or majority investor, either in single companies or through portfolios of companies, and looks to deploy inside two core growth themes; digitalisation and decarbonisation.
Verdane is also a certified B Corporation and has made over 400 investments in fast-growing businesses since 2003.
Björn Beckman, Principal at Verdane, says, “At Verdane, we are excited to strengthen our partnership with Ingrid – a company we deem to have category leader potential in the European Delivery Experience Software market. With its leading technology and innovative product suite covering the entire e-commerce consumer journey, Ingrid is well-placed to significantly improve the online shopping experience for merchants, carriers, and consumers alike. As the preferred partner to growing tech-enabled businesses across Europe and with its extensive experience backing software businesses, Verdane is perfectly positioned to support Ingrid as it continues to grow its platform and scale its operations across Europe. We look forward to closely collaborating with Piotr Zaleski and his team on this journey.”
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