Amsterdam’s TAGGRS secures €2M to help companies track data without violating user privacy

Amsterdam-based TAGGRS, a software company specialising in server-side tracking, has raised €2M in growth funding from No Such Ventures.

This investment reflects confidence in TAGGRS’ potential to expand as a global, all-in-one platform for server-side tracking and data management.

Niels Olivier, co-founder and CEO of TAGGRS, says, “Founded just a year ago, over 6,000 companies and 400 marketing agencies across more than 80 countries worldwide have already implemented our software.”

“Partnering with No Such Ventures allows us to accelerate the global rollout of our software and achieve our mission of empowering digital marketers and every company with the most accessible server-side tracking software.”

Support from No Such Ventures

In addition to capital, No Such Ventures offers TAGGRS a network of tech and marketing industry experts who will support it in achieving its growth goals.

Arjan Griffioen, investor at No Such Ventures, says, “TAGGRS’ solution, born from the grounded experience of its pragmatic founders, focuses on accessibility and quality. The product is intuitive, receives outstanding customer feedback, and experiences nearly no churn. We look forward to supporting TAGGRS on their growth journey.”

Server-side tracking solution for every business

As privacy regulations increase and third-party cookies phase out, companies face new challenges in tracking user data. Server-side tracking provides an alternative by collecting data directly from servers, enhancing privacy and data accuracy. 

On average, businesses using this method see a 15-20 per cent improvement in data volume and precision, boosting their advertising effectiveness.

Founded in 2022 by Niels Olivier, Steven Hooisma, Jorjan Jorritsma and Niek Schlepers, TAGGRS is a server-side tracking software that helps advertisers, agencies, and business owners worldwide collect and analyse website data. 

This tool enables users to understand customer behaviour and improve website and campaign performance. The company plans to expand its offerings to adapt to changes in digital marketing, aiming to help businesses maximise the effectiveness of their data tracking.

TAGGRS’ solution requires no technical expertise, making it accessible and affordable. Benefits include improved data security, faster page load times, and more reliable analytics.

Co-founder Jorjan Jorritsma says, “We provide a plug-and-play solution for server-side tracking, combined with analytics for deep insights into your data, enabling organisations to make decisions based on reliable data.”

TAGGRS provides a range of tracking services for advertisers, agencies, and businesses globally. Key services include server-side tracking solution, user-friendly interface, customisable tracking solutions, data privacy & security, real-time reporting and analytics, and API integration.

Additional resources include expert support, tutorials, and industry insights through blogs. These services help users make the most of website tracking and enhance their digital analytics.