Amsterdam-based TAPP secures €3M to deliver data-driven insights in the hospitality industry

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Amsterdam-based TAPP, a digital platform that provides insights into the hospitality market based on cash register data to improve turnover, announced on Monday that it has secured €3M in a fresh round of funding.

CNBB led a €2M funding and was supported by ROM InWest. An additional loan of €1M came from Rabobank.

In a company statement translated from Dutch, Jules Uyttenbroeck, an analyst at CNBB, says, “As investors, we believe in the power of data and are convinced that TAPP can shed light on the blind spot of hospitality sales with its platform. In this way, the health of affiliated hospitality businesses and suppliers can be significantly improved.”

TAPP’s endgame is to become a European leader in data-driven stimulation of hospitality performance.

“Insight into the entire hospitality industry”

According to TAPP, the hospitality sector needed the appropriate digital tools to map and optimise its performance in comparison to other businesses. Entrepreneurs in the hospitality sector often base their business decisions on their experience and intuition.

TAPP aims to reformat this working method. 

Founded in 2015 by Frans van Hoogstraten and Sjoerd Rothweiler, the online platform was created in partnership with Microsoft to provide hospitality businesses with access to a data-driven strategy. 

TAPP claims to be the only organisation in the Netherlands that combines internal information on beverage sales at specific catering businesses with a baseline for the whole market.

“Which drinks generate the most turnover? Do I leave a margin on certain drinks? Am I missing a popular drink in my range? With TAPP, hospitality entrepreneurs know exactly how they can grow their business, with products inside and outside their menu,” says the CEO of TAPP, Wibo Roest.

“The raw data from the market is offered by TAPP as bite-sized opportunities. After all, data only becomes interesting when it is concrete and applicable,” adds Roest.

The platform integrates with cash register systems to provide hospitality entrepreneurs with insight into their own sales as well as national trends based on the pooled data of all associated enterprises. 

For instance, it offers information on how specific ranges perform relative to other catering businesses, the beverages that sell best at that time, the pricing that are utilised, and suggestions for development.

This helps hospitality business owners to utilise data to find business prospects, optimise the range, react swiftly to changes in the market, and employ good pricing plans.

TAPP works with beverage producers like Heineken, Coca-Cola, and Diageo to acquire information into their sales on a national level and per restaurant. Currently, the platform is used by over 3,400 catering companies in the Netherlands.

Capital utilisation

The Dutch startup says it will use the funds to further develop its platform and to scale up the number of Dutch customers to 5,000+ this year. In addition, TAPP also wants to expand internationally.

In the long term, the startup aspires to include food sales data on the platform in addition to drinks.

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Vishal Singh

Vishal Singh is a News Reporter and Social Media Marketing Lead at Silicon Canals. He covers developments in the European startup ecosystem and oversees the publication's social media presence. Before joining Silicon Canals, Vishal gained experience at the Indian digital media outlet Inc42, contributing to its growth with insightful content. Despite being a college dropout, his passion for writing has driven his career in journalism.

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