Dutch-based The Data Agency boosts its customer insight market position, acquires Whooz

Utrecht-based The Data Agency, a data firm, announced on Thursday, October 19, that it has acquired the Hague-based Whooz, a company known for its expertise in customer insight.

This acquisition will enhance The Data Agency’s standing in the customer insight market and support its growth plans in the Netherlands, Belgium, and Germany. Whooz is now part of The Data Agency group.

Frank de Beun, CEO of The Data Agency, says, “We are very pleased to welcome our new colleagues from Whooz to The Data Agency.

“With Whooz’s expertise, we can serve our customers even better and strengthen our position in the market. We will use the coming months to ensure that Whooz as an organisation is properly integrated into our group,” adds De Beun

Brief about Whooz

Established in 1985, Whooz integrates customer data with its own to create detailed profiles for target groups, helping companies understand their customers both online and offline. 

This insight enables organisations to tailor their strategies effectively and maximise returns from both existing customers and potential prospects.

The company offers detailed insights into the characteristics, interests, and behaviours of over 8 million households in the Netherlands.

According to Whooz, marketing managers, customer intelligence managers, marketers, and CMOs have been relying on the company’s consumer insights. “Our insights enable them to change course quickly and to build sustainable competitive advantage,” says Whooz.

Arjan van den Akker, MD of Whooz, says, “In our search for a strategic partner for the future, The Data Agency emerged as the most suitable party. Our services fit seamlessly with the activities of The Data Agency.”

“I confidently hand over the baton to the current management at Whooz and The Data Agency and look forward to following the organisation’s growth path from a distance,” adds Akker.

Creating smarter insights

The Data Agency is a group of brands specialised in technology, data and analytics. It facilitates partnerships to tackle complex challenges, empowering organisations to achieve their desired ‘return on data’ and foster growth.

The company’s approach leads to more relevant communication, reduced costs and risks, increased compliance, and higher client satisfaction.

With a team of experienced specialists and collaborations with top-tier partners, including EDM, GeoMarktprofiel, Invenna, Human Inference, Campaigns Unlimited, and Global Group, The Data Agency empowers businesses with the insights and power of data.

The agency’s collaborative brands, with offices in Arnhem, Utrecht, and Brussels, work together to deliver high-quality customer service.

“We are constantly on the lookout for new developments and technologies that help us maintain our market position and place ourselves at the forefront of data innovation,” says The Data Agency.