Sofia’s The Recursive taps new CEO Teodor Georgiev amid international expansion

Sofia-based The Recursive, an independent media platform, announced the appointment of Teodor Antonio Georgiev as its new Chief Executive Officer, joined by Etien Yovchev and Dilyana Haralanova as Managing Partners.

Co-founder and outgoing CEO Irina Obushtarova remains actively involved as a trusted strategic advisor.

The announcement comes as the organisation is undergoing a transition from a founder-led approach to a more structured institutional model, following significant growth.

Who is Teodor Antonio Georgiev?

Georgiev, who built Storytelling Studio, the company’s PR and communications business from scratch into its primary revenue engine, brings a commercially driven and relationship-focused mindset to the CEO role.

Under his leadership, The Recursive has secured major clients, unlocked new revenue lines, and expanded its footprint across CEE and Western Europe while building the international brand of Bulgaria with #BreakingGrounds.

As CEO, he will focus on scaling international sales, deepening market access, and positioning 

The Recursive is the go-to strategic partner for ecosystem players looking to grow across regions.

“We’ve always believed stories shape stories — but we’ve also learned that visibility alone isn’t enough,” says Teodor Antonio Georgiev, CEO of The Recursive. “Our role today is about making the right introductions, amplifying the right signals, and helping the region’s most promising players connect with capital, customers, and talent across borders. I am excited to lead this next evolution in The Recursive story.”

In the first half of this year, it is projected to double last year’s financial results.

Since the beginning of 2025, The Recursive has tripled its monthly recurring revenue and expanded its services to a diverse range of clients from over 12 countries.

These clients include early-stage startups seeking funding, later-stage IT service companies, global corporations pursuing market expansion, and governments aiming to position their countries as global innovation hubs.

Global Advisory Board

To support this international growth strategy, The Recursive is also launching a Global Advisory Board. The purpose of this non-governing structure is threefold – to channel local expertise and networks to guide; to strengthen brand credibility, and to enable faster access to business partnerships.

While Yovchev will lead the advisory board as the Chairman, the media company plans to announce the first members later this summer.