Amsterdam-based workflow management platform TheyDo raises €1.7M from Innovation Quarter, others

Amsterdam-based tech startup TheyDo, a platform that provides workflow management for CX and service design teams, announced on Tuesday that it has raised €1.7M in a fresh round of funding. The company intends to provide user-friendly software solutions to better manage customer journeys. 

The round was led by Innovation Quarter, with original investor Arches Capital also participating alongside different business Angles.

The Angels include co-founder of Sketch Pieter Omvlee; Jeroen Nieuwenhuijs of Snowflake; Ruben Meiland, former VP-Product at Eventbrite; Essense Service Design founder, Harald Lamberts; Vodafone CEO Jens Schulte-Bockum; and Recruitee’s COO Robbert Flipsen.

Understand why your customers do what they do

Founded in 2019 by Jochem van der Veer, Martin Palamarz and Charles Beaumont, TheyDo develops software that allows everyone, from designer, engineer to marketer, in an organisation to work together on customer journeys.

Jochem van der Veer says, “Whoever takes a step towards better insight into customer experience often also has to deal with parts that do not work together, channels that are aligned and fragmented data within the organisation. These islands of teams and data are often drifting even further apart due to the new homeworking standard due to the pandemic.”

TheyDo operates to integrate data, customer insights, and a productive way of working together.

Jochem van der Veer adds, “Our user-friendly software product enables people to reunite, structure and manage the entire organisation from the customer journeys. In this way, design, marketing, and engineering teams within companies can also work together better remotely, when they know exactly what each other is doing.”

In the Netherlands, TheyDo’s Journey Management System is in use. Companies such as Bol.com, PostNL, Jumbo, and insurance company VGZ work with TheyDo’s software. In the US, TheyDo counts companies such as pharmaceutical company Johnson & Johnson and software company NCR among their customers.

In the case of Bol.com, the software startup, together with Bol.com’s marketing team, laid the foundation for a customer journey framework and defined four different personas from the 40,000 partners that the retailer has. This resulted in the company being able to gain insights into the drivers behind partners selling different products via Bol.com, allowing product teams to identify where to innovate faster.

Capital utilisation

TheyDo says that the funds will help expand its team and functionalities in the field of data integrations, including integrations with data mapping and research tools such as Qualtrics, Medallia, Google analytics, and Salesforce. 

The software company also mentioned that more engineers will be hired to accelerate the rollout of the programme worldwide, with the US as a core target market.

Jochem van der Veer says, “We see that most enterprise organisations in the US have already come a long way in measuring customer experience based on, for example, NPS scores or product reviews. The technology and tools for this have been developed at a rapid pace in recent years. However, what they are not yet able to understand very well is what all customer journeys look like – for example, the phase before the customer presses the buy button -, how they fit into a structure of existing features, products and services and how different specialists and teams are involved. Our Dutch technology can help these organisations to align their business goals with the customer experience.”