After Bahrain, TIER Mobility comes to the Netherlands: All you need to know

A couple of weeks after launching its service in Bahrain, Tier, a Berlin-based micro-mobility company backed by SoftBank, is entering the Netherlands. According to the company, its service will be available in the Netherlands from the 30th of September, which is tomorrow. 

TIER in the Netherlands

The micro-mobility company plans to start with the deployment of 250 e-bikes in Eindhoven on Thursday, followed by the launch of its micro-mobility service in Utrecht the following day, with the launch of a new fleet of electric bikes and scooters. 

To celebrate its launch in the Netherlands, TIER is offering the first 20 minutes ride free of charge. TIER staff will travel through the cities on electric cycles and vans to replace batteries on-site, rather than removing vehicles to a warehouse for recharging

Jesper Vis, General Manager Benelux at TIER mobility, hopes the launch encourages more Dutch cities to follow suit. He says, “We are looking forward to introducing our e-bikes and e-scooters in the Netherlands together with the municipalities of Eindhoven and Utrecht. Upholding our commitment to change mobility for good, we want to make cities accessible, pleasant, future-proof, and less dependent on cars. TIER believes that a varied range of shared mobility options can encourage people to make more sustainable and healthier mobility choices. A sustained change of behaviour can lead to a decrease in traffic pressure and gas emissions in our cities and improve the quality of life for all.”

Sustainable transport revolution

Post-COVID pandemic, the demand for shared electric scooters and other micro-mobility modes have made their place in the local transit sector. Headquartered in Berlin, TIER believes it is at the forefront of the sustainable transport revolution. 

By providing people with a range of shared, light electric vehicles, from e-scooters to e-bikes and e-mopeds, powered by a proprietary Energy Network, TIER helps cities reduce their dependence on cars.

TIER Mobility: All you need to know

Founded in 2018 by Lawrence Leuschner, Matthias Laug, and Julian Blessin, TIER, currently operates in 135+ cities across 15 countries in Europe and the Middle East. 

With a focus on providing the safest, most equitable, and most sustainable mobility solution, TIER has been climate-neutral since 2020. 

In June, the company secured $60M (approx €49.1M) of asset-backed financing from Goldman Sachs. Notably, this is TIER’s first debt facility as it believes this will help the startup to fuel its e-scooter fleet expansion this year. 

To date, the company has raised $447.9M (approx €384.2M) from investors, including SoftBank Vision Fund 2, Mubadala Capital, Northzone, Goodwater Capital, and White Star Capital.