Tilt, a real-time shopping platform, announced on Friday that it has closed $18M (approximately €16.1M) in a Series A funding round led by Balderton Capital, with participation from existing investors TQ Ventures, Earlybird, and Seedcamp.
The company will use the funds to speed up its aim of becoming the leading fashion super app.
It will offer diverse real-time shopping formats, each with its unique twist, to help sellers sell quickly and buyers find unbeatable prices.
“Tilt has an incredibly exciting journey ahead. We are thrilled to have the backing of the exceptional team at Balderton Capital, along with our existing investors in this round. This support will enable us to scale the Tilt platform, expand the team, and deepen our engagement with our growing community,” said Abhi Thanendran, Co-Founder and CEO of Tilt.
Tilt: Real-time shopping platform
Founded by two early ex-Revolut employees Neil Shah and Abhi Thanendran, Tilt is a real-time shopping platform that’s reintroducing the human element through real-time interactions and community engagement.
The platform lets buyers engage directly with sellers through real-time streams, providing instant, synchronous communication. Similar to in-store shopping, deals and offers are available only while users are actively engaged on the app.
Tilt has quickly gained popularity with features such as auctions, boosts, and interactive events engaging users in a vibrant marketplace.
The company has surpassed giants like Depop and eBay, reaching the top of the UK app charts, and attracting over half a million users within just one year of its launch.
“Our vision goes beyond simply enhancing the resale shopping experience; we are committed to building the most vibrant community in live commerce worldwide. This funding will ensure we innovate further, making each live stream not just a transaction, but a truly engaging and enjoyable experience,” said Neil Shah, Tilt Co-Founder.
The investor
Balderton Capital is a multistage venture firm with more than two decades of experience supporting Europe’s best founders from Seed to IPO.
We have both early and growth funds and invest across the technology sector, with a proven track record backing AI, fintech, B2B SaaS, digital health, mobility, gaming, and marketplace companies.
Previous investments include Darktrace, Depop, Flywire, Kobalt, MySQL, Nutmeg, Peakon, Recorded Future, Talend and THG.
Balderton’s current portfolio includes Aircall, Beauty Pie, Contentful, Dream Games, GoCardless, Lendable, Matillion, Merama, Photoroom, Revolut, Tibber, Wayve, Writer, and ZOE.
Daniel Waterhouse, Partner at Balderton Capital, says, “Tilt has cracked live shopping in the UK: Adding over half a million users within their first year of launch – something which many of the big players have failed at despite successes in Asia. With Neil and Abhi’s relentless focus on innovative features and community engagement to deliver the best experiences for buyers and sellers alike, we’re excited to work with the team to take Tilt to the next level.”
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