How Tiqets became one of the most successful Dutch scaleups in Netherlands



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Amsterdam is one of the most dynamic cities in Europe with millions of tourists coming in every year. To provide the tourists, a simple and hassle free way to buy tickets, Luuc Elzinga founded an innovative ticket platform in 2014. Named as — Tiqets — it became one of the fastest growing startups in Europe and is now a productive scaleup.

Now recently, Tiqets has added another feather in its cap. The Dutch company has been crowned with the Ticketing Business of the Year award for 2018 at Old Trafford Stadium in Manchester, UK. Tiqets has beaten four other companies from different countries in the list of nominees to take the top position. The other honorable companies were London Theatre Direct (UK), SeatGeek Enterprise (USA), SecuTix (Switzerland) and Etix (USA).

The Chief Supply Officer Maarten Raaijmakers, and Technical Project Manager Menno Bieringa from Tiqets were on hand to receive the award for Ticketing Business of the Year.

For those who are interested, here we take a look at few facts as to how Tiqets became one of the most shining Dutch company in the Netherlands. Let’s take a look at it below.

#1 Best-rated online platform for tickets on Trustpilot

Recently, Tiqets reached over 10,000 reviews on Trustpilot, which is one of the world’s largest online review communities. The online ticketing service also maintains a rating of 9.4 out of 10 and 5 stars on Trustpilot.

Basically, Tiqets beats other competitors in the queue including Viator: (7,062 reviews | Trustscore: 8.1 | 4 stars), Musement: (6,638 reviews| Trustscore: 8.4 | 4 stars) and GetYourGuide: (1,941 reviews | Trustscore: 8.2 | 4 stars).

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#2 Growing really fast!

Tiqets has grown exponentially fast. The company has more than 75 employees and, in addition to its head office in Amsterdam, it has teams in New York, Paris, Barcelona, Vienna, and Rome. This growth has led to the company winning the Dutch Tech5 award two years in a row.

#3 Making it easy for the users!

Tiqets’ technology enables consumers to use their smartphones to buy admission tickets for museums and entertainment venues. Consumers can then use those tickets just a few seconds later on their mobiles, without having to queue at the entrance. According to the startups press release, “millions of people from more than 150 countries” are using the service. Tiqets previously raised $5.45M, of which $4M in a Series A, and $17M Series B funding (led by HPE Growth Capital) bringing the total amount of funding to $22.45M.

#4 Partnering with museums and attractions globally

Tiqets is also becoming an increasingly important marketing channel for museums and attractions worldwide because the website and app are available in seven languages. In addition, the technology is used by hundreds of travel companies, as well as influential blogs and hotel chains. Tiqets not only brings together a large group of new and difficult-to-target visitors; the company also helps its partners by sharing marketing information and helps to spread visitors throughout the day.

#5 Unique technology

As per Luuc Elzinga, the CEO of Tiqets, the company has created a unique technology in direct response to consumer demand for last-minute tickets to museums or attractions both at home and abroad. They implement an easy process for their customers by providing instant delivery without needing to print anything.

Tiqets aims to offer a smooth experience to its customers by simplifying the ticket finding, booking and usage process. The Dutch company has got into successful partnerships with attractions and museums in major tourist destinations around the world. The company now employs 96 people in Amsterdam, Barcelona, Paris, Rome, Vienna, and New York and hope to expand rapidly in the coming years.

For more updates, stay tuned to Silicon Canals.

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Akansha Srivastava

Akansha Srivastava previously served as Silicon Canals' Editor in Chief. A typical tech trend follower. Favourite job: analyzing the global tech industry. A true camera geek, gadget lover and travel enthusiast. You can reach her via [email protected].

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