These are the top tools to supercharge your e-commerce business in Europe in 2024

As the world transitions into a digital-first, interconnected global economy, organisations worldwide are looking to innovate to stay ahead of the competition and remain at the forefront of their respective industries. 

Nowhere is this evolution more evident than in the extraordinary growth of e-commerce businesses, particularly in Europe.

E-commerce businesses in Europe have experienced incredible growth within this wave of innovation. However, many still need help as they face new challenges like increasing consumer demands for personalised experiences and agility when dealing with ever-changing regulations. 

To stay ahead, companies must adapt to the latest technological tools and trends that can help them optimise their online stores, streamline their workflow, and improve customer engagement. 

To navigate the complexities of this dynamic environment, we have listed out a suite of cutting-edge tools that emerge as the key to not just survival but thriving in 2024. 

Let’s check out the top tools poised to supercharge your e-commerce business this year

Rierino

HQ: Istanbul

Positioned as a low-code/no-code development platform, Rierino (pronounced rye-ree-noe) offers a composable suite of e-commerce modules, including Product Information Management (PIM), Content Management System (CMS), Promotions, and Cart Management. 

What sets Rierino apart is its hyper-flexible core, empowering businesses to undertake fast and cost-effective enterprise software development.

The platform enables businesses to develop and orchestrate their microservices, automate decision-making processes, and optimise operations with embedded real-time intelligence capabilities. 

With Rierino’s intuitive drag-and-drop development of APIs and interfaces, enterprises can easily adopt modern technologies and reduce their time-to-value. 

The platform provides a unique combination of headless commerce and low-code application platforms, accelerating digital transformations with up to 80% operational efficiency.

Additionally, the company’s technology offers great agility for adding new integrations, modules, and features while optimising the total cost of ownership by combining multiple domain capabilities.

Rierino’s built-in MLOps is another feature that differentiates it from other platforms.

This feature allows organisations to extract maximum value from their data without relying on outside data platforms or tools. 

Plasmic

HQ: San Francisco

Plasmic is a platform for visual content editing that allows anyone to create digital experiences without code and integrate them into any tech stack. 

The platform’s low-code capabilities allow teams to create custom UIs, integrate with various data sources, and seamlessly collaborate on projects.

As a result, it enables developers and content creators to make production-ready presentational components while saving time and resources. 

Notably, Plasmic simplifies connecting to data sources by offering built-in connectors for popular options like Airtable, PostgreSQL, and Shopify. 

Additionally, developers can connect to any GraphQL or REST API endpoint, allowing them to tap into any data source they need.

By seamlessly integrating with data sources, Plasmic allows developers to create data-driven user experiences.

Top brands and Fortune 500 enterprises utilise the platform to help their cross-functional teams create and launch faster.

FlutterFlow 

HQ: Mountain View, CA

Flutterflow is an open-source platform that allows users to rapidly build production-grade apps and websites without compromising quality. The platform was developed by two former Google engineers who wanted to make it easier for designers, developers, and entrepreneurs to build mobile apps.

The platform offers a visual builder that makes it easy for users to create custom UIs, integrate with existing codebases, and connect to various data sources. This approach eliminates the need for writing code from scratch, making app development more accessible to a wider audience.

Users can use a simple drag-and-drop interface to build their app 10x faster than traditional development. Besides simplifying the app development process, the platform also offers the flexibility to add custom code whenever needed. As a result, this allows developers to extend the functionality of the apps.

 With Flutterflow, users can design responsive layouts, import designs from Figma, collaborate effortlessly, and deploy their applications anywhere.

According to the company’s claims, enterprises who have integrated FlutterFlow into their business stack have experienced a 10x development time acceleration and a 60 per cent reduction in development costs.

Cloudinary

HQ: Santa Clara, California

Cloudinary is a SaaS technology company that provides cloud-based image and video management services. It enables users to upload, store, manage, manipulate, and deliver images and videos for websites and apps.

More than 1.5 million users and 10,000 customers, including Apartment Therapy, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Minted, Paul Smith, and Peloton, rely on Cloudinary to bring their campaigns, apps, and sites to life. 

As a result, the most engaging brands across all industries are seeing up to 203 per cent ROI using Cloudinary, with benefits including faster time to market, higher user satisfaction, and increased engagement and conversions. 

Insider 

HQ: Istanbul

Insider is a platform for individualised, cross-channel experiences. It enables enterprise marketers to connect customer data across channels and systems, predicts their future behaviour with an AI intent engine, and individualise customer experiences. 

Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS). 

The platform provides businesses with valuable insights and analytics to understand customer behaviour, identify trends, and make data-driven decisions. It offers real-time analytics, A/B testing capabilities, and predictive analytics, allowing businesses to optimise their marketing strategies and drive better results.

A few months back, the company launched SiriusAI, the world’s most comprehensive, patent-pending, Generative AI solution for customer experience. 

It combines the power of large language models and machine learning—to make marketing teams 60 per cent more productive and drive new levels of growth.

Insider has grown rapidly and now boasts 1,200+ customers, which include 1/3 of the Fortune Global 500 and some of the world’s best-loved brands, including Singapore Airlines, Estée Lauder, Samsung, Vodafone, Allianz, New Balance, IKEA, among others.

Algolia 

HQ: Palo Alto, California

Algolia is an end-to-end AI-powered search and discovery platform. The company has developed a technology that uses AI to provide exponentially better search and discovery capabilities. 

Algolia’s proprietary NeuralSearch technology combines vector-based natural language processing and keyword matching in a single API. 

Every year, Algolia powers 1.75 trillion search requests, which is more than 30 billion a week, enabling more than 17,000 customers in over 150 countries (including Clarke, GoFundMe, Slack, and Stripe) to create fast and relevant search and discovery experiences for their in-app users and/or online visitors.

Adyen

HQ: Amsterdam

Adyen is a payments platform providing end-to-end infrastructure that connects directly to Visa, Mastercard, and other payment methods. 

The Amsterdam company has gained prominence for providing a seamless and innovative payment platform that enables businesses to accept payments in multiple currencies and through various channels, including online, mobile, and in-store.

The company’s approach involves offering a single, integrated platform that covers the entire payment process, from transaction initiation to settlement. This allows businesses to offer a consistent experience across different channels, eliminating the need for multiple payment systems.

The Dutch company leverages its advanced fraud detection algorithms and machine learning techniques to detect and prevent fraudulent transactions, helping businesses reduce chargebacks and protect their revenue.

With offices around the world, Adyen works with the likes of Facebook, Uber, H&M, eBay, and Microsoft. 

Dixa 

HQ: Copenhagen

Dixa enables companies to provide exceptional customer service. The platform helps customer service leaders create experiences that increase customer loyalty effortlessly. 

By combining powerful AI with a human touch, Dixa aims to deliver a highly personalised service experience that scales as businesses grow. 

Through automating specific tasks, the platform helps increase service efficiency and effectiveness, leading to real business value. 

Dixa handles over 30 million conversations yearly and is trusted by leading brands such as Interflora, On, Wise, Deezer, Rapha, Too Good to Go, Hello Print, and Wistia.

Infobip 

HQ: London

Infobip is a global cloud communications platform enabling businesses to build connected experiences across all customer journey stages. 

Accessed through a single platform, the company’s omnichannel engagement, identity, user authentication, and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. 

The platform offers natively built technology that can reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections, of which 800+ are direct operator connections. 

Navigating the thriving, yet cut-throat, European e-commerce landscape

The European e-commerce market stands at the forefront of a transformative era, characterised by unprecedented growth and innovation. 

According to a recent report, the European e-commerce market size is expected to grow from $599.39B in 2023 to $880.70B by 2028, at a CAGR of 8 per cent during the forecast period (2023-2028).

As businesses tackle the rough waters, they are confronted with new challenges arising from evolving consumer demands and regulatory landscapes. 

These tools represent a strategic response to these challenges, offering solutions that not only empower businesses to adapt but help them thrive in this digital-first economy.

Focusing on flexibility, agility, and personalised experiences highlights the essential components for success in the European e-commerce landscape. 

Whether through low-code platforms or AI-driven customer engagement, these tools collectively contribute to the competitiveness of e-commerce enterprises.