London-based Userled, the AI-powered startup creating personalised content for large-scale omnichannel B2B campaigns, announced on Friday that it has secured £4M (approximately €4.67M) in a pre-seed funding round led by LocalGlobe, with participation from Dig Ventures.
The funding also includes participation from prominent business angels including Tessian founder Tim Sadler, Incident.io CEO Stephen Whitworth, Maze founder Jonathan Widawski, and Celonis DACH GM Remy Lazarovici.
The UK company will use the funds to continue hiring the world’s top talent to build the best martech products on the market.
Userled: Creating a brand campaign in seconds
Founded in 2023 by Yann Sarfati and Tristan Saunders, Userled is a no-code interface and AI-powered platform that automates the creation and distribution of tailored, branded marketing campaigns in seconds.
The company says customers can deploy multiple personalised campaigns across all their target platforms from email, Linkedin, Meta, and more.
Userled can integrate existing CRM systems and major IP reveal providers and as a result, they can track engagement, end-to-end journeys, and conversion in real-time.
Yann Sarfati, Co-Founder and CEO of Userled, says, “Marketers have to put significant time and resources into manually building personalised campaigns which feel impossible to scale. They lack the tools that should enable them to do this simply and at speed to surpass the impact they can achieve through manual campaigns. Userled breaks this cycle. We’re making personalised marketing easy, accessible, and efficient to give B2B companies the competitive advantage they need in today’s ever-shifting digital landscape. This funding will enable us to refine our technology and expand our team, ensuring that every marketer can harness the power of AI to drive meaningful engagement and growth.”
The investor
LocalGlobe is a UK-based venture capital firm that focuses on seed investments.
The VC portfolio includes TransferWise, Zoopla, Improbable, Citymapper, Algolia, Oxford Nanopore, and Robinhood.
Mish Mashkautsan, Partner at LocalGlobe, says, “Userled brings the power of generative AI to reshape a complex and mission-critical workflow for marketing teams. By accelerating the creation and distribution of personalised content and capturing contact-level insights without cookies, Userled provides a seamless solution to drive efficient growth – a key priority for any B2B company, especially these days.”
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