London-based Sorted, a recycling technology company, announced on Wednesday that it has secured £1.65M (approximately €1.9M) in a seed funding round led by Pi Labs.
Founded in 2015, Pi Labs actively invests globally at the early stages of the startup journey – from pre-seed to series A.
Other investors, include Antler, Archipelago Ventures, Conduit Connect, and several angel investors.
The latest funding will help the UK company to accelerate its product development and expand its technical team. The company aims to make recycling more effective and sustainable, reducing the volume of waste that ends up in landfills.
Sorted: Improving waste management
Globally, 2.12 billion tonnes of waste are landfilled every year, posing significant environmental risks.
Sorted is on its mission to reduce waste globally through AI-powered solutions.
Founded by Arthur Goujon and Luis Espinosa, Sorted supports waste management companies by improving sorting processes and minimising environmental impact.
Arthur has more than 15 years of experience in waste management and technology. He has served as the Head of Digital at the global waste management company SUEZ.
On the other hand, Luis has 11+ years of operations and customer experience expertise in the ridesharing and delivery marketplaces.
The company’s technology focuses on sorting recyclable plastics at a granular level, taking into account both resin type and intended usage.
This detailed sorting capability is designed to meet the most stringent requirements of the recycling industry, enabling waste management companies to increase recycling rates and improve overall efficiency.
By providing advanced sorting tools, the startup aims to help waste management companies minimise environmental impact while also streamlining their operations.
This approach to recycling could have a significant positive effect on reducing waste and promoting a more sustainable future.
Through its technology, Sorted claims to have increased residual waste recovery by 50 per cent, boosting revenue and cutting emissions.
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