Dutch investment management platform Venturelytic acquired by New York-based Asset Class

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Asset Class, a private capital market solution, has acquired Venturelytic, the Dutch premier investment management platform specialising in deal flow tracking and portfolio monitoring.

Led by Mathijs Heutinck, Venturelytic provides an investor data platform to investment teams in venture capital and private equity.

The solution enables investment teams to streamline deal flow and portfolio management, all on the Salesforce platform.

Currently, Venturelytic provides solutions to clients in the Benelux, DACH region, Nordics, Asia, the United States, and Australia, helping investment teams with their daily operations.

“Venturelytic was built to help investment teams run portfolio monitoring as tightly as their dealflow process—on top of the world’s most powerful CRM, Salesforce. By joining forces with Asset Class, we can make the vision of an all-in-one investment platform a reality even faster,” says Mathijs Heutinck, CEO of Venturelytic.

“They are one of the few partners we were truly excited about partnering with, as we both empower our clients with the best there is to offer on the Salesforce platform. We’re very excited for what the future holds,” adds Heutinck.

The acquisition

This acquisition makes the group a leading investment suite for private investors on the Salesforce platform.

By combining with Venturelytic, Asset Class can offer a more unified platform for investment teams.

This helps General Partners and fund managers to accelerate deal execution, improve portfolio performance, and streamline investor engagement, all within the Asset Class ONE platform.

Additionally, the acquisition will allow clients of Asset Class and Venturelytic to:

  • Unify dealflow & portfolio monitoring
  • Automate reporting & investor engagement
  • Enable collaboration across teams & investors

The integration of Venturelytic’s features into Asset Class ONE will provide a smooth transition for existing users and add new capabilities for investment teams worldwide

Asset Class: Private capital market solutions

Asset Class is a platform for the private capital industry, providing solutions for fundraising, investor relations, deal flow management, portfolio management, and fund administration.

Established in 2019, and with offices in New York, London, Dublin, and Sydney, Asset Class leverages top technologies like Salesforce, DocuSign, and Plaid to support the entire investment lifecycle for various firms, including private equity and venture capital.

“Investment teams today face inefficiencies caused by fragmented tools and manual processes. By integrating Venturelytic’s powerful portfolio monitoring and deal flow management capabilities into Asset Class ONE, we are delivering a fully unified platform that eliminates complexity and enables investment firms to scale with confidence”, says Ferdinand Roberts, CEO of Asset Class.

“This acquisition allows us further to scale our footprint in Europe and Asia Pacific and we look forward to building on the great work of the Venturelytic team for the benefit of our combined client base,” adds Roberts. 

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Vigneshwar Ravichandran

Vigneshwar has been a News Reporter at Silicon Canals since 2018. A seasoned technology journalist with almost a decade of experience, he covers the European startup ecosystem, from AI and Web3 to clean energy and health tech. Previously, he was a content producer and consumer product reviewer for leading Indian digital media, including NDTV, GizBot, and FoneArena. He graduated with a Bachelor's degree in Electronics and Instrumentation in Chennai and a Diploma in Broadcasting Journalism in New Delhi.

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