Cologne-based Vytal, a German provider of smart reusable packaging solutions, has raised €14.2M in growth funding to expand internationally.
Vytal has raised €8M from Prague-based Inven Capital, a climate tech fund, and NRW.Venture, the venture capital fund of NRW.BANK, bringing its total recent funding to €14.2M.
Existing investors, including Emerald Technology Ventures, Grazia Equity, Kiko, Rubio Impact Ventures, and Chi Impact Capital, also contributed.
This funding follows Vytal’s acquisition of assets from US competitor Turn, strengthening its market position, advancing product development, and supporting expansion in Europe and the US.
Kristyna Machova, Investment Director at Inven, says, “We have been following the Vytal team and progress since the early days and are convinced that they are best positioned to reap the business opportunity of transforming the packaging industry towards circularity.”
“Today’s packaging solutions, especially single-use plastic packaging, are unnecessarily energy- and resource-intensive compared to smart reusable packaging solutions. We value Vytal’s innovative use of data and technology as a key differentiator, fostering a circular economy where reusable packaging is cost-competitive as well as superior in user experience.”
Capital utilisation
Vytal will use the proceeds to improve its technology-driven reusable packaging solutions for businesses and consumers. The investment will support brand partnerships and consumer engagement.
A significant portion will fund Vytal’s expansion in the US while strengthening its position in Europe.
Dr. Tim Breker, co-founder & MD of Vytal, says, “This new funding comes less than nine months after our last raise and reflects an incredibly successful 2024 for the Vytal team.”
“With Inven Capital’s expertise in supporting international growth strategies, we are well-positioned to scale our impact further and make tech-enabled reusable packaging the new standard in gastronomy, events, and entertainment globally.”
Vytal’s vision!
Founded in 2020, Vytal has developed a digital reusable packaging network, licensing its technology and operating subsidiaries across multiple regions. The company provides alternatives to single-use packaging for businesses in the food, beverage, and event industries.
Vytal uses software and data analytics to offer reusable packaging solutions. Recognised by the Harvard Business Review for its data model, the company has a network of over 7,000 partners in 24 countries.
The German company has also established a business unit focused on reusable packaging for the events and entertainment industry, aiming to address the needs of large-scale venues.
Through its subsidiaries, Vytal continues to expand efforts to reduce disposable packaging waste globally.
Recent growth and development
Over the past year, Vytal has increased its revenue and expanded its presence in multiple countries by partnering with franchisees in Albania, Greece, the UAE, and South Africa.
The company introduced a new business unit focused on serving global consumer brands and the event industry. It has gained clients such as Pepsi, UEFA Euro 2024 Fanzones, Hyrox, and Live Nation’s Insomniac Festival Group.
This growth marks a shift from its initial focus on hospitality and gastronomy to a broader market, highlighting the increasing demand for reusable packaging solutions among major brands and large-scale events.
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