What’s in the Name: How this boutique PR agency found its soul in Sanskrit philosophy

In today’s startup world, attention is currency, and trust is everything.

The right story told the right way can open doors of opportunities that one cannot fathom.

Behind every headline-grabbing story is a team that knows how to shape perception and build trust.

That’s where ThirdEyeMedia, a global PR agency, comes in.

Based out of Paris, ThirdEyeMedia helps startups, scaleups, and VCs scale their brand during crucial growth stages with hubs in Lisbon, Spain, Italy, the UK, and across Europe, the US, and Latin America.

The PR agency’s past and present client portfolio includes Sorare, Celo, Atomico, Wise, Netflix, 500 Startups, EU4UA, EightRoads, 360 Capital, FoodCheri, and Juni.

In this edition of “What’s in the Name,” we explore the story behind ThirdEyeMedia — and why it fits.

A name rooted in insight

Clara Armand-Delille, Founder & Managing Director of ThirdEyeMedia, wanted a name that emphasises the power of intuition, which is one of the most underrated yet essential skills in business.

As someone who has practiced yoga for years, Clara drew inspiration from Eastern philosophy—specifically, the concept of the third eye: the symbolic center of intuition and insight.

“This concept resonated deeply with me, especially as someone who has practiced yoga for years,” says Clara.

“After nearly a decade working in-house at Google, Accel Partners, and iZettle, I experienced vastly different work cultures, somewhere soft skills like intuition, relationship-building, and emotional intelligence were valued—and others where they weren’t,” she continues.

“When I launched my agency, I made a conscious decision to put intuition at the core of my business. In PR, gut feeling is often what differentiates a strong strategist from a mediocre one—knowing when to pitch, how to position a story, and what will resonate with the media,” she adds.

That’s how ThirdEyeMedia was born—not just as a name, but as a reflection of how Clara sees PR –an art and a science, driven by insight and instinct.”

A name that mirrors the mission

ThirdEyeMedia is a boutique PR agency specialising in startups, scaleups, and venture capital firms with multi-market and multilingual PR needs.

“Our work is all about building trust—both with our clients, who rely on us to shape their public image, and with the media, who look to us for meaningful, high-quality stories. The name reflects our belief that great PR isn’t just about numbers or vanity metrics. It’s about positioning, timing, and relationships—factors that aren’t always quantifiable but make all the difference in a company’s reputation and long-term success,” she adds.

However, Clara states that PR’s effects may not be seen right away, but that doesn’t make it any less powerful.

“For example, as a founder raising funds, you might never know if a VC read the profile piece published about you last week. But what we do know is that sustained media exposure builds credibility, and that credibility opens doors. We believe in doing PR with integrity, consistency, and a human touch—and that’s exactly what ThirdEyeMedia stands for,” she adds.

Finalising the naming quick, clear, and completely intuitive

When it comes to finalising a startup’s name, numerous founders go through continuous brainstorming and back-and-forth before landing on the right name.

However, for Clara, it was just the opposite.

“Surprisingly, it was an intuitive and effortless process. The name immediately felt right because it encapsulated both my values and the work culture I wanted to create—one where relationships and trust are as important as strategy and execution.”

Domain decisions & trademarking

Choosing a domain name is often a barrier for startups, but Clara made a smart, on-brand choice.

“It was a factor. That’s why I went with .press as the domain extension—it wasn’t just available, but it also reinforces what we do clearly and memorably.”

Trademarking the name? “Not at all. The process was seamless, and I was able to complete it entirely online.”

Built to grow

Factoring in the growth, Clara believes the name “ThirdEyeMedia” is here to stay.

“Not really. I deliberately chose a name that’s broad enough to evolve with the business while remaining true to our core values. ThirdEyeMedia is about perspective, insight, and integrity—principles that will always define our approach, no matter how we grow,” she explains.

“PR, at its core, is about authenticity, reputation, and trust. These qualities are often overlooked in favor of hard metrics, but in reality, they’re what drive sustainable growth. Whether it’s the tone of a press release or the way we approach a media pitch, these small yet powerful details shape how businesses build relationships—with journalists, investors, customers, and beyond,” adds Clara.

Does a name matter?

Clara’s perspective is both yes and no!

“A great name helps—it should be easy to pronounce, easy to remember, and aligned with the brand’s identity. But at the end of the day, success is about execution.”

“We’ve worked with clients whose names perfectly describe what they do and others with names that are simply catchy. What truly matters is delivering on your promise—because no matter how good your name is, it’s your reputation that defines you,” she concludes.