London-based Stability AI, an open and multi-modal generative AI company, has secured strategic partnership and investment by WPP, a marketing and communications services company.
With this investment, WPP joins Stability AI’s list of prominent investors such as Greycroft, Coatue Management, Lightspeed Venture Partners, Sound Ventures, Sean Parker, Eric Schmidt, and Prem Akkaraju.
Its board members include Academy Award-winning filmmaker James Cameron, while Sean Parker, entrepreneur, philanthropist, and former president of Facebook, serves as Executive Chairman.
Through this partnership, WPP will leverage Stability AI’s best-in-class open visual media models across image, video, 3D, and audio to craft compelling brand narratives.
Mark Read, CEO of WPP, says, “The advertising landscape is evolving quickly, and AI is at the heart of that evolution. Our investment in Stability AI, alongside our increased annual investment of £300M in AI and technology through WPP Open, ensures WPP and our clients remain at the forefront of this new era of innovation.”
In turn, WPP’s real-world applications and market insights will help drive the continued development of Stability AI’s transformative technology and creator-centric approach.
WPP x Stability AI: The partnership
WPP and Stability AI are working together to create a joint research and development (R&D) pipeline.
This partnership will allow WPP to access Stability AI’s advanced models and workflows, which will be integrated into WPP’s AI operating system — WPP Open.
The goal is to find new ways to brainstorm ideas, test concepts, and develop innovative solutions in visual media and entertainment.
This partnership will improve WPP’s ability to provide AI-driven content to clients across various entertainment platforms, such as streaming services, interactive experiences, and immersive storytelling.
Stephan Pretorius, Chief Technology Officer at WPP, says, “We are thrilled to partner with Stability AI and harness their groundbreaking generative AI technology to drive innovation in marketing and advertising. This collaboration is unique in its focus on the visual media industry, and we are inspired by the Stability AI team’s vision for the role of generative AI in entertainment and how it can augment the creative process.”
Stability AI: Image generation platform
Founded by Mohammad Emad Mostaque, Stability AI is known for its image generation platform Stable Diffusion.
The company develops open models in image, video, 3D, and audio, as well as professional applications designed for enterprise-grade visual media creation.
Their models have garnered immense popularity among creators, developers, and enterprises alike, with over 270 million downloads and counting.
In June 2024, Stability AI entered its next phase of growth with the appointment of a renowned leadership team: Sean Parker as Executive Chairman, Prem Akkaraju as CEO, and James Cameron as Board Member.
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