Paris-based Ÿnsect, a company that claims to be the world leader in insect ingredient production, announced on Tuesday that it has launched Sprÿng, its new B2B2C brand for the pet food market.
The brand claims to use high-quality protein ingredients with a combination of scientifically proven benefits with a low environmental impact.
Antoine Hubert, CEO of Ÿnsect, says, “Our mission with Ÿnsect has always been to create a natural, healthy and sustainable solution to combat world hunger. Sprÿng is the next evolution in bringing that mission into reality.”
“This unique pet food provides our customers with a nutritious option for their pets that have the lowest environmental impact possible, something that has been unavailable before now.”
Everything you need to know about Sprÿng
Sprÿng aims to transform the pet food industry and make it more sustainable. In order to meet the demands of pet food producers, Sprÿng offers simple-to-incorporate, neutral-tasting, odourless, and light-brown ingredients.
The Molitor mealworm is used to produce natural, nutrient-dense, and healthful ingredients, which can be utilised to make dry and wet pet food.
Maximilien Jouy, Impact Manager at Ÿnsect, says, “At Sprÿng, we raise mealworms to provide a new qualitative source of food for pets while limiting our impact. The contribution to climate change of one kilo of our Protein70 feed, for example, is 17 times lower than that of beef offal, but also lower than that of chicken offal.”
According to the company, its ingredients offer the lowest ash level (less than 5 per cent), highest protein content (up to 71 per cent), and linolenic acids in the insect industry.
Sprÿng personifies its vision to transform the food system for both people and animals. Ÿnsect recently reaffirmed the pet food industry as one of the cornerstones of its short-term development plan, along with the launch of Amiens, the biggest vertical farm in the world, which is almost ready to start making its first deliveries in 2023.
“Maximise your pet’s quality of life”
According to Ÿnsect, pet owners are getting more demanding as the number of pets in the globe rises, notably in Europe and the US.
Benjamin Armenjon, PhD, GM for Animal Nutrition & Health at Ÿnsect, explains, “Our pets are an extension of our family and there is nothing more important than your family’s health and safety. With that in mind, we looked for a way to maximise your pet’s quality of life by creating Sprÿng.”
“Our brand guarantees pet food manufacturers a sustainable option with the highest quality nutrition for their fur babies. It is the key to rebalancing our pet diets, providing nutrition, and protecting the environment.”
Alice Pabst Landon, Head of Marketing at Ÿnsect, adds, “More than just ingredients, Sprÿng wants to enlighten pet owners and embody a real choice in the way they consume for their companions. A choice without concession: quality without feeling guilty about its environmental footprint.”
“Indeed, insect-based pet food has more than 50 per cent acceptance rate among US pet owners according to Emerton Market research (vs. 36 per cent in 2019), and the recent study we carried out with OnePoll also found that 66 per cent of dog and cat owners in the UK would be willing to feed their pets with insect-based ingredients.”
“These surveys show that interest in insect-based pet foods is growing rapidly,” adds Landon.
With Sprÿng, Ÿnsect hopes to expand its order book while maintaining its position as the industry leader in alternative proteins with positive health effects and sources of performance.
About Ÿnsect
Founded in 2011 by scientists and environmental activists, Ÿnsect is a natural insect protein and fertiliser production company. The B Corp-certified firm turns insects into high-end, high-value components for pets, plants, and humans.
It provides an ecologically responsible, healthful, and sustainable alternative to address the rising need for protein and plant consumption through its farms.
In order to produce mealworms in climate and biodiversity-positive vertical farms that are in line with the Paris COP21 +1.5°C scenario and the EU’s Fit for 55 target, Ÿnsect uses its technology that is covered by over 380 patents.
In addition to operating many production facilities around Europe and the US, the company is also currently completing its newest facility, the biggest vertical farm in the world, in Amiens, France.
To date, Ÿnsect has raised approximately $625M from international investment funds, banks, and governmental entities.
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