Amsterdam’s social event platform BASH raises €1.3M to boost early ticket sales and audience growth

Amsterdam-based BASH, a platform for social event pages, has secured €1.3M in funding from angel investors.

This funding is part of a super-seed round to support growth ahead of its Series A. The company is supported by a group of entrepreneurs, including Sjuul Berden (United Wardrobe), Leon Ramakers (Mojo) and Geert-Jan Smits (Flinders).

Geert-Jan Smits, investor and advisor, says, “BASH is exactly the kind of company you want to back: a sharp idea, proven model, and strong growth potential. With this team and this focus, now is the time.”

Simplifying event sales

Event organisers are experiencing slower sellouts as audiences wait longer to purchase tickets. BASH addresses this by offering a social event page that brings together ticketing, updates, guest lists, and other key features in one location.

This approach leads to earlier purchases, more return visits, and increased group attendance. Promoters like DARKMODE, Kantje Boord, and Y.U.C. have seen a 20–50 per cent rise in ticket sales without increasing marketing costs.

Founded in 2020 by Joris Oudejans and Elise Mol, BASH helps organisers convert past attendees into returning visitors by centralising all guest interactions on one page. This includes event details, tickets, media, guest lists, and user responses. 

Organisers can reconnect with past guests through targeted invites or limited ticket offers based on previous attendance. Communication continues through lineup announcements, ticket updates, and other messages sent by email or push notification.

By keeping all activity on one page, BASH supports earlier sales and repeated engagement, which makes it easier for organisers to reach full capacity.

Founder Joris Oudejans says, “Events live in group chats, DMs and stories, but most organisers still share a dead ticket link. We believe you can’t build a real audience like that. Our event pages get shared, bring people back, and help friends bring friends. We’ve proven it works in Amsterdam. Now it’s time to roll it out further.”

Capital utilisation

BASH will use the funding to expand its operations in the Netherlands and other parts of Europe. The company plans to grow its sales team and extend its current approach beyond Amsterdam. 

Based on local usage, organiser demand, and tracked outcomes, the team aims to increase its reach during this phase.