Rotterdam-based Spotler Group, a company that offers marketers tools to engage with their audience and grow their business, announced on Thursday, March 9, that it has acquired Utrecht-based Sooqr, a one-stop e-commerce conversion optimisation suite.
Founded in 2015, Sooqr offers a Search-as-a-Service solution to online businesses worldwide. The company says its tools can dramatically increase on-site conversion rate and order value regardless of the e-commerce marketing approach.
The platform also offers personalised on-site search, product recommendations and smart, optimised merchandising in the Netherlands.
Currently, Sooqr has 1100+ customers worldwide, including Drogist.nl, HSN, Intersport Twinsport, and has established itself as the leading platform for e-commerce conversion optimisation in the Netherlands.
Aim of the acquisition
With this acquisition, Sooqr will enhance the personalised e-commerce capabilities of Squeezely, which the Spotler Group acquired in 2021.
Tim Hoefnagel, co-founder and MD of Squeezely, says, “This is a significant moment for our clients and our team. Incorporating the Sooqr technology and expertise considerably accelerates our development toward our vision for personalised commerce.”
Spotler Group aims to develop an evolving, all-encompassing Customer Data Experience Platform (CDXP) by combining the powers of Sooqr and Squeezely.
The Dutch company says this will help retailers personalise the entire browsing experience and boost customer engagement, conversion rates, and income by taking advantage of insights into consumer behaviour, tastes, and purchasing habits.
Albert Mombarg, CEO of Sooqr, says, “We are excited to join the Spotler Group and for the opportunities, it will offer our customers in terms of product investment, access to a suite of complementary technologies and expertise across the group.”
Spotler Group claims to have shown a dedication to e-commerce over the past two years by making strategic investments to assist online merchants with order abandonment, website personalisation, statistics, individualised experiences, and reward programmes.
And now, they believe that the acquisition of the Sooqr technology will complete the picture.
Lee Chadwick, CEO of The Spotler Group, says, “The acquisition of Sooqr expands our capabilities to include search, analytics, and merchandising. Enabling us to offer a modular solution that fits the need for our e-commerce clients to offer engaging consumer experiences.”
About Spotler Group
Founded in 2016, Spotler Group has invested in creating and expanding a portfolio of digital marketing and communications technologies that make the complicated world of multi-channel marketing, sales, and customer support easier to understand.
Brands under Spotler Group umbrella include Spotler, Tripolis, Squeezely, Pure360, Flowmailer and OBI4wan.
Together, they provide services to more than 4000 clients in 15 countries, and send more than 18 billion communications annually, making the Spotler Group a leader in Europe in the developing field of marketing technology.