Startups and large corporates are in a relationship where each can benefit from important assets from the other one. While startups have the skills, the tools, the entrepreneurial flair, and the focus, which help them accelerate, large corporates have the resources, the clients, the market expertise, and the power to grow innovations fast. VIVAT, one of the largest Dutch insurance companies, is trying to foster collaboration between the startup world and the corporate organization world through corporate startup engagement and corporate pilots.
Corporate Startup Engagement
In order for a beneficial collaboration between startups and corporate organizations to be maintained, all kinds of issues should be constantly communicated between the two. For example, “lack of trust and mutual interest, not speaking each other’s language, legal and financial barriers, and completely different ways of working,” should not be allowed to impede a fruitful collaboration between the two worlds, Patrick de Zeeuw, co-founder of Startupbootcamp and Innoleaps, says.