Belgian startup Ambassify raises €2M to reinvent employee engagement; here’s how

Belgium-based Ambassify offers a platform to help companies tap into the marketing potential of their employees. In a recent development, the platform has raised €2M in a fresh round of funding.

Ambassify will use the raised capital to further reinvent its employee engagement platform, solidify its market position, and increase its employee headcount.

Investors in this round

According to Ambassify, the investment follows its recent growth and positive financial results and has helped them attract investors such as LRM, ING Bank, and the Flemish Department for Innovation and Entrepreneurship.

Koen Walbers, Investment Manager of LRM says, “Ambassify have set a strong track record in recent years and distinguished themselves from the competition by offering an interactive platform that brings employees closer together. With this investment, we are giving the company the opportunity to grow and expand.”

In addition, angel investor Jean-Marie Vliegen, former CFO with P&G also participated in this round. The investments are a mix of equity, subordinated debt, and subsidies.

Engaged employees are more productive

The recent Covid-19 pandemic and the rise in “work from home” culture have increased the distance between companies and their employees. Businesses are now understanding how important it is for them to keep their employees engaged who in return helps them keep the business running.

Though most companies use the traditional method of employee engagement and rely solely on “push” communications, Ambassify provides employers with a two-way platform, giving employees a say in building company culture.

The company offers a SaaS platform that enables its customers to generate meaningful engagement with their employees, build their employer brand, and generate real business results.

Currently, Ambassify offers its solutions in more than 15 countries across Europe, with customers in the US and Canada as well.

About Ambassify

Founded in 2018 by Koen Stevens, Ambassify is looking to reinvent the employee engagement space. 

Explaining about the company, Stevens says, “The employees of our customers can come up with their own ideas to improve business processes through polls, surveys, and ideation campaigns. Others are using our platform to provide internal notifications and multimedia content to the right people at the right time. For example, the CEO of JBC shares a weekly video to all employees through Ambassify, and KBC uses our platform to let their employees decide which TV ad variant is the strongest. It’s extremely fulfilling to see what our customers can come up with in these communities and the measurable value it drives for their business.”

In a recent time, the company has seen its number of clients and users grow, which in return has helped increase its revenue. It has doubled its revenue and increased headcounts by 35 per cent over the past year.

Companies such as KBC, KPMG, Toyota, Swiss Life, Bayer, and Sodexo are currently using Ambassify’s services to power their employee engagement and employer branding strategies and are seeing up to 20 times their investment, as claimed by the company. Its new clients include Swiss Life Group, UCB, and BNP Paribas Fortis.

Future plans

Ambassify wants to claim the number one spot as the smartest and most complete platform for employee engagement. To achieve this, the platform’s behaviour-based methodology identifies and activates brand ambassadors and helps brands to build lasting relationships.

Koen Stevens, CEO of Ambassify says, “Ambassify solidified its position as the leading enterprise tool for employee engagement – offering a full suite of solutions, tools, and dashboards. We offer employers an efficient way to tap into the marketing potential of their employees.”

The company also wants to lead by its own example by letting their own employees also make business processes suggestions – like for instance team meeting formats. “With everyone working remotely today, we are even letting our employees pick our new office locations for later this year”, says Koen Stevens.