Marketing startup Crobox has raised a hefty sum of €1,1 million in seed funding. The Amsterdam based startup does marketing the sneaky way, by tapping into the subconsciousness of would-be customers in webshops. Their investment is led by Dutch investor Keadyn, with participation from the French Ventech and a number of unknown angel investors. Crobox does marketing the sneaky way, by subconsciously persuading customers to buy something.
Persuasion as a service
The startup brands itself als ‘persuasion as a service’. Their software can be implemented into online shops, and offers a wide range of tools to drive conversion. Crobox doesn’t do marketing the traditional way, by deploying banners or pop-ups. Instead, it dives deep into the psychology of the shoppers using over 200 psychological triggers. Their automated software combines consumer psychology with machine learning to influence website visitors and persuade them to spend some cash.