Marketing- & Adtech
News about startups developing advertising technology
Maarten Reijgersberg to own Rotterdam-based social media agency RauwCC after five years
RauwCC, a Rotterdam-based social media agency, announced that the company's ownership has returned to Maarten Reijgersberg after five years of...
London-based adtech startup Good Loop raises €5.44M to bring an ethical approach to advertising; here’s how
Good Loop is an ad tech platform that drives ad engagement by converting people’s attention into donations to good causes...
Finnish adtech startup Smartly.io acquires UK-based Ad-Lib.io for €88.55M to “power beautifully effective ads”
With the acquisition, Smartly.io will now be augmented by Ad-Lib.io’s enterprise suite of creative tools for YouTube, DV360, and Google...
Danish adtech startup Passendo raises €2.3M in Amsterdam’s Newion-led round; plans to triple its headcount
Passendo helps newsletter publishers activate new incremental revenues and gain control over Ads content and quality.
London-based audience platform for publishers and advertisers Permutive secures €64.6M from SoftBank
Permutive is rebuilding data in programmatic advertising to protect privacy.
DoubleVerify to acquire Berlin-based ad verification company Meetrics to bolster its EMEA footprint
Meetrics offers media quality measurement and solutions, including viewability, brand safety and suitability, audience verification and ad fraud prevention.
Amsterdam-based rich media and video ad marketplace JustPremium acquired by US-based GumGum; here’s why
JustPremium is a platform for programmatic rich media.
Rotterdam-based martech company Spotler Group acquires Dutch customer data platform Squeezely
Spotler Group acquires Squeezely, a CDP (Customer Data Platform) software company that is used for business needs and marketing.
Klarna acquires Stockholm’s influencer marketing platform APPRL as social shopping surges
Klarna has announced that it has acquired Stockholm-based SaaS startup APPRL, which basically allows content creators and retailers to work...
Valve announces new handheld gaming device ‘Steam Deck’ to compete with Nintendo’s Switch: All you need to know
It's no secret that portable gaming devices are dying slowly due to the rise of mobile gaming. Last year, Nintendo...
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