Founded in Copenhagen in 2015, Dixa, a SaaS startup, aims to empower brands to create great experiences for their customers and agents by giving them the ability to communicate efficiently and conversationally.
Dubbed as the “customer friendship” platform, the company has raised $36 million (approx €32.5 million) in Series B funding led by Notion Capital, with participation from existing investors Project A Ventures and Seed Capital.
Mads Fosselius, CEO and Co-founder of Dixa:
“Notion Capital is the ‘go-to’ B2B SaaS investor in Europe, founded by experienced SaaS entrepreneurs with unique domain knowledge in the customer service software space. With their strong SaaS track record with Tradeshift, Mews, NewVoiceMedia, and others, we feel that we’ve found the perfect partner,
As per the company claims, this funding will accelerate its mission to make customer service more personal, intelligent, and data-driven.
Mads Fosselius said:
Dixa is different as it’s a unified and channel-neutral platform optimized for customer conversations across any channel.
Since the global launch in 2018, the company has seen a 1,800% increase in monthly revenue and grown from 12 to 120 employees across 5 offices in Copenhagen, London, Berlin, Kyiv, and Lviv.
Also, the Danish startup primarily works with customer-facing teams, and digital growth brands include Rapha, DriveNow, Too Good To Go, Goodiebox, Simple Feast, ViaBill, and Interflora. With the funding amount, Dixa is planning to double-down on the go-to-market strategy in Europe and the US, where the company is seeing strong demand.
Even though Dixa had already raised a Series A of $14m less than a year ago, they chose to take in additional capital due to the rapid growth of the business and strong demand from US and UK investors, including one investor in particular – Notion.
Jos White, General Partner at Notion:
We think Dixa has what it takes to upend the industry with a platform that works across any channel and brings real-time intelligence to every conversation. We couldn’t be more excited to be investing in the company.
Main image picture credits: Dixa
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