Back in December 2018, the Netherlands-based news startup De Correspondent commenced its crowdfunding campaign of raising $2.5 million (€ 2.23 million). The goal of securing funds was to launch in the US and the company did raise the money but as it turned out, it didn’t actually expand to the US. Co-founder and CEO of De Correspondent, Ernst Pfauth, said that they were raising funds to launch an English version of their service and a headquarter in the US and not expand to the US. Additionally, they planned to establish a headquarter in the US, which they later decided was not feasible and chucked the idea.
The company’s PR bore the brunt as it was said to be gross miscommunication and nothing else. However, media outlets like TechCrunch reported how Pfauth, the company’s co-founder, himself conveyed the message in a convoluted manner, which suggested that the company will be launching and covering news in the US. Now, the company’s first US employee Zainab Shah has now revealed what actually transpired and gives her take on where the entire thing turned awry. However, before we get to that, let’s understand what De Correspondent is all about.