Oddbox, London’s first wonky fruit, and veg box subscription scheme has raised €3.2 million from the Northern Venture Capital Trust (VCT) Funds, which are managed by Mercia. With this funding, the company is planning to expand its service and develop technology like a personal impact dashboard, which allows consumers to view the amount of food waste, water-saving, and Co2 emissions.
Founded in 2016 by Deepak Ravindran and Emilie Vanpoperinghe, Oddbox is a social impact business fighting food waste in UK’s farms with innovative solutions, and our first solution is London’s first wonky fruit and veg box scheme.
The company buys fresh, wonky & surplus produce for a fair price directly from local farms and markets and delivers them in a weekly subscription box scheme to South London’s homes and Central London’s offices at 30% cheaper than similar box services. Notably, the Oddbox also donates 10% of produce to charities that fight food poverty.
Furthermore, the company has rescued 2,000 tonnes of produce from going to waste and delivered 400,000 boxes within London.
Emilie Vanpoperinghe said:
We are on a mission to tackle food waste and foster conscious consumerism. This investment and support from Mercia will help us expand nationwide, leverage technology to drive behavior change, and support our rapid scaleup.
Ishaan Chilkoti and Jason Warren from Mercia worked on the deal. Ishaan Chilkoti said:
Oddbox offers a compelling proposition and a positive social impact. The company has been growing incredibly fast, and the team has exciting plans for the future. We look forward to working with Emilie and Deepak to help them put these into practice.
Main image credits: Oddbox
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