Marketers this year have been facing challenges to provide relevant and personalised content to their audience. The aim is to deliver useful content at key moments without interrupting the user experience. Machine learning is enabling a more strategic approach to cross-channel marketing that follows user behaviour. However, media marketers who get this balance right will have a productive year. But, those who get it wrong could even see the brand disappear without anyone missing them.
To help fix this, the Stockholm-based company Mediatool – that offers media management software for omnichannel marketers, has raised €2.5M in a fresh round of funding led by Newion, together with J12 Ventures, Almi Invest, and existing investor Twig Ventures.