Amsterdam-based cloud communication unicorn MessageBird, has announced two key developments. Firstly, it has acquired the US-based SparkPost, a predictive email intelligence platform, for $600M (approx €497M). And secondly, the company has extended its Series C and raised $1B (approx €828.3M). The transaction is expected to close in Q2.
According to the company, this acquisition represents an important step for MessageBird in building its global omnichannel platform to help ease the communication with a business.