Update: Fitmo reached the € 150 K target for their crowdfunding campaign in record time, just days after announcing the campaign. Founder Dave Roeloffs is deeply grateful to all investors big and small who chipped in to get Fitmo past the finish line: “We are extremely happy to see that so many people share our vision to help democratise personalised coaching services”.
FitTech startup Fitmo has kicked off a crowdfunding campaign through Seedrs in order to raise €150,000. The sports-startup aims to use the money to break into the UK’s lucrative £626m personal training industry. In addition, the company has managed to score a marathon-sized endorsement with legendary long distance runner Haile Gebrselassie stepping up as the startup’s first celebrity ambassador.