London-based Pots & Co, a food company known for its range of hand-crafted potted desserts available in UK supermarkets, has raised $20M (approx €16.7M) in a fresh round of funding led by the venture capital arm of General Mills, 301 INC. The round also saw participation from other investors.
Pots & Co story
It was back in 2013 when Pot & Co’s founder Julian Dyer escaped the restaurant business. He says, “I was standing in a lemon dessert factory, and there wasn’t a fresh lemon in sight. I’m a chef – this didn’t make sense. So I started making potted desserts using top ingredients.”