The World Health Organisation (WHO) describes air pollution as ‘the new tobacco.’ A silent public health emergency has been declared as more than 90% of the global population is said to be breathing toxic air. This is caused, in part, by vehicles burning fossil fuels and releasing harmful particulates into the air, which according to a new global review, maybe damaging every organ in the body.
Right now, almost all the business leave a carbon footprint no matter what! In particular, the e-commerce players, who have been focusing on providing goods on offers to customers, also concentrates on the speed and efficiency of the delivery network and the robust packaging of products, thus contributing to the carbon footprint on a varied scale.
Meaning, the carbon footprint generated while shopping relies on the range of factors, including IT infrastructure and packaging, to vehicle emissions. With the growth of the e-commerce market, freight companies are under increasing pressure to figure out ways to reduce carbon emission.
Current modes of transport and the underlying infrastructure are not fit for purpose with air-quality, congestion, road maintenance costs, and road safety issues all falling short.
Revolutionising e-commerce delivery system!
Reducing the carbon footprint can be done in numerous ways – electrification of vehicles, micro-solutions for the last mile (scooters or e-bikes), logistics efficiency enhancement programs, and much more.
In an attempt to revolutionise the e-commerce delivery system, London-based startup Magway has developed a linear synchronous motor technology with existing tried and tested solutions such as the open-source hyperloop technology to help reduce Co2 emissions.
Exceeded crowdfunding target with 1700 investors!
Managing Director Anna Daroy of Magway said:
We’ve been overwhelmed by the response to our crowdfunding campaign. It shows that people, particularly younger generations, are prepared to back innovative businesses, such as Magway, in their drive to change existing, out-dated modes of transportation, and in doing so, help improve air quality and the wider environment.
Notably, the company has attracted over 1,700 investors willing to back the UK’s first underground e-commerce delivery network. With just days to go before the window of Crowdcube investment opportunity closes, the additional funds will help accelerate Magway’s plans.
Magway – Uncovering innovation!
Magway has formulated a revolutionary e-commerce delivery system that reduces congestion and pollution by eliminating delivery vans on highways and urban areas.
Without a significant step-change in managing how billions of parcels and goods reach our doors, delivery traffic will continue to increase along with the levels of toxic air we breathe.
As per the company claims, Magway will be able to deliver goods more reliably, with greater predictability and at a reduced cost. It’s worth mentioning that Magway’s technology is being marketed at forward-looking online retailers and logistics firms that are planning for a more sustainable, reliable, and ultimately affordable means of distribution.
Millennials make their move!
According to the press release, almost 45% of Magway’s Crowdcube investors are aged between 18-30-years-old. This is an indication of how younger generations have become more environmentally aware despite being under greater financial pressure than previous generations.
Recent research from Kantar supports this trend and reveals that almost 90% of consumers agree that companies need to take more responsibility for the impact they have on the environment, while those most concerned about pollution and the issue of global warming are aged 16-24-years.
Short delivery routes!
Magway will initially provide short delivery routes for airports such as Heathrow and Stansted, helping to alleviate freight traffic. Construction of a wider UK network of pipes, spanning hundreds of kilometers, is expected to start in 2023.
Main image credits: Magway
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