Dutch startup brings 3D technology to shoe fitting, raises €10M funding

Dutch startup, SafeSize which helps online and offline footwear retailers to serve customers better by finding perfect fitting shoes has recently raised €10 million funding in a Series B round. The current investors include 3TS Capital Partners and Convent Capital, as well as additional strategic investors.

The Almere-based tech startup uses 3D foot scanning which goes through a huge database of 3D scanned shoes, proprietary fitting algorithms and machine learning. Further, the SafeSize matches people with the apt pair of shoes in terms of fit and functionality. SafeSize is already working with around 2,000 leading retailers and shoe brands.

“SafeSize enables footwear retailers and brands to engage online and offline with their consumers in a unique and personalised way. Our solution serves as the world’s best omnichannel sales assistant, combining deep shoe fitting expertise with tens of millions of shoe and foot data, processed using machine learning to constantly improve our recommendation algorithms. We’re thrilled about this new investment and about the continued support from our partners, who share our vision,” said Angelos Stavrakis, CEO, SafeSize.

SafeSize will use the new funds to continue to scale up and strengthen its leadership in the virtual fitting recommendation space by attracting new talent, accelerating product innovation and entering new markets.

“The SafeSize team has used the funding raised since 2012 towards creating a solution that bridges the gap between physical and online markets. The result is a powerful tool for retailers, which was the basis for SafeSize’s triple digit growth in 2018. The concept has now been proven, with a working solution and satisfied consumers. Now it is a matter of building on this foundation and scaling further,” said Maarten Meijnen, Founder, Convent Capital.      

“SafeSize enables footwear retailers and brands to succeed in a changing retail landscape, by driving increased customer engagement and other revenue streams”, said Elbruz Yılmaz, Investment Director of 3TS Capital Partners. “We believe with this funding round, Safesize will be equipped to scale further globally and we ‘re excited to support SafeSize in continuing its leadership as the global footwear recommendation platform for retailers.”

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