Paris-based customer experience platform Contentsquare raises €589M at €5.5B valuation



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Paris-based Contentsquare, a customer experience platform, announced on Thursday that it has secured $400M (approximately €393M) in equity in a Series F round of funding and $200M (approximately €196M) in debt financing, totalling $600M (approximately €589M). 

The latest investment round doubles the company’s valuation to $5.6B (approximately €5.5B) and brings the total funding raised to $1.4B (approximately €1.37B).

The Series F round was led by Sixth Street Growth, which joins new and existing investors Bpifrance, Canaan, Eurazeo, Highland Europe, KKR, LionTree, SoftBank Vision Fund 2, and funds and accounts managed by BlackRock. 

The debt facility contributions came from BNP Paribas, Crédit Agricole Corporate & Investment Bank, Goldman Sachs, JP Morgan, and Société Générale. 

Fund utilisation

Contentsquare says it will use the new capital to scale investments in innovation organically and through M&A. The company also plans to support long-term growth in key markets and expand to new territories. 

In the past three years, the company has made a total of six acquisitions to accelerate geographic, segment, and product expansion

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“This new round of investment is a testament to the boundless ambition of our team, who is laser-focused on helping businesses of all sizes deliver more human digital experiences — experiences that are seamless, frictionless, rewarding, and inspiring,” says Jonathan Cherki, CEO and Founder of Contentsquare. 

“We’re excited to keep dedicating ourselves to raising the standards of digital customer experience everywhere, and we feel this is just the beginning,” he adds. 

As a part of the funding round, Sixth Street Managing Director Benjamin Johnston will join Contentsquare’s board of directors.

Contentsquare: What you need to know

Founded by Jonathan Cherki in 2012, Contentsquare develops an AI-powered platform that enables businesses to track online customer behaviour. The French company addresses a Total Addressable Market (TAM) of $34B (approximately €33.4B). 

Its AI engine analyses trillions of digital customer interactions to surface critical insights that provide businesses across industries to drive greater business growth.

Contentsquare says it analyses 3,200B customer interactions monthly and $2.5B (approximately €2.45B) in transactions daily across verticals, including retail, luxury, entertainment, telco, travel, automotive, B2B, and finance. 

The company serves 1,000 enterprise customers, including 30 per cent of the Global Fortune 100. Customers include BMW, Breitling, Clarins, Decathlon, Giorgio Armani, Samsung, Sephora, and Virgin Atlantic.

The company employs 1,500 people and has offices in 17 locations across the world. 


Sixth Street is a global investment firm with over $60B (approximately €58.9B) in assets under management and committed capital. The company has invested over $5B (approximately €4.9B) in more than 40 companies in its growth investing strategy since its inception. Some of the investments include Airbnb, AvidXchange, Datavant, Gainsight, Heap, MDLIVE, Spotify, and Sprinklr.

“Contentsquare is uniquely positioned within the growing customer experience sector as it continues to provide customers with more advanced tools to scale their businesses and create deeper brand connections,” says Bo Stanley, Partner and Co-Head of Sixth Street Growth. “We have tremendous confidence in Jonathan and his team, and are thrilled to be joining an incredible cohort of existing and new co-investors in support of a business poised for its next phase of growth.”


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The editorial team of Silicon Canals brings you technology news from the European startup ecosystem. 

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