HubSpot acquires Belgian data synchronization platform PieSync to enable consistent view of customers across touchpoints

HubSpot, a leading growth platform, has acquired PieSync, the fastest-growing real-time intelligent customer data synchronization platform. If you are unaware, PieSync is one of the only iPaaS technologies in the market to automatically and continuously sync customer data across tools, processing new and historical data in real-time.

Brian Halligan, co-founder, and CEO of HubSpot said:

The HubSpot platform has grown significantly over the past four years, with more than 300 integrations now available to customers. While those integrations are powerful on their own, the addition of PieSync’s two-way sync technology will amplify that power and enable our customers to get the most value out of the tools they use every day. We’re excited to bring them on board and further move HubSpot from an all-in-one suite to an all-in-one platform.

What is an iPaaS?

iPaaS, otherwise known as Integration Platform as a Service, is a cloud-based platform that connects various applications, systems, and technologies within the cloud or on-premise. 

How is PieSync different from others?

While other solutions rely on trigger-based pushes to sync data, PieSync operates in the background and is always running to make sure users have access to the most up-to-date customer information. In other words, PieSync enables companies to have a consistent view of their customers across every piece of technology they use.

Ewout Meyns, co-founder and CEO of PieSync, said: 

Mattias and I founded PieSync to help businesses unlock the value of connecting and synchronizing information across the fast-growing SaaS market. We share HubSpot’s vision of a world where contact and company data sit at the center of every organization. We’re excited to join the team and can’t wait to execute that vision together.

Highest customer reviews for any iPaaS

It’s worth mentioning that PieSync has the highest customer reviews of any iPaaS on the market. Based out of Gent, Belgium, this platform was founded by Ewout Meyns, Mattias Putman, Simon Buelens in 2012.

PieSync was launched in 2014 with a startup investment from the accelerator program Imec.istart and investor Dirk Vermunicht. In 2016, the company raised an additional seed round from AAAF, PMV, Luc Burgelman, and an additional investor. Subsequently, in 2018, the company raised a Series A funding led by Fortino Capital and all existing investors.

Image credits: PieSync

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