London-based Attio bags €22.1M from Redpoint Ventures, others to help companies with real-time CRM

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London-based Attio, a startup that claims to be building a next-gen CRM, announced on Thursday that it has raised $23.5M (approximately €22.1M) in a Series A round of funding led by Redpoint Ventures.

Existing investors  Balderton Capital and Point Nine also participated in the round. 

To date, Attio has secured $31.2M (approximately €29.4M) from American and European investors. 

Attio says it will use the funds to accelerate engineering and product development and expand its go-to-market presence globally. 

A modern CRM

CRM (Customer Relationship Management) is one of the most widely-used B2B technologies globally. But the entire ecosystem, built on archaic architectures that were designed 20 years ago, remains a concern. 

As a result, even though legacy CRMs can have incredibly powerful data models, users cannot take full advantage of them due to their slow and complex nature. 

Meanwhile, no-code CRM solutions today focus on delivering a nicer user experience, but it comes at the expense of power and functionality.

Consequently, users are stuck between two options: Extremely slow, complicated legacy CRMs with a powerful data model, or fast, basic CRMs with a simple and rigid data model.

Here’s where UK’s Attio addresses the problem by providing a modern CRM with a robust data model that is also customisable, fast, intuitive, and easy to use.

“Attio’s mission is to build a CRM that is not only beautiful and intuitive but powerful enough to empower businesses to scale. That’s why we’ve spent the last three years building a powerful architecture from scratch specifically for CRM,” says Nicolas Sharp, co-founder and CEO of Attio. 

“We’ve seen challenger CRMs come to the market repeatedly with the same proposition: a more straightforward CRM. However, focusing on that alone won’t cut it unless you also build a robust data model to help businesses evolve and scale,” he adds. 

Attio: Ushering in a new era of CRM

Attio’s platform syncs with businesses’ email and calendar systems to create a global view of every relationship a business has. 

It includes complete detailed profiles, with a timeline of interactions and conversations, intelligence on the strength of each relationship, and enriched with hundreds of extra data points. 

The platform also allows for easy integration of data from other sources through developer-friendly APIs and first-party integrations. 

Attio is now available after being in public beta for three months and private beta for just over a year. 

The company works with over 2,000 customers in over 100 countries globally. Customers include OpenAI, Causal, Pallet, Dopt, On Deck, and Coca-Cola. 

“Legacy CRM has impressive architectures, but they have an inherent weakness in its foundation. No matter how much they upgrade or rebuild, they remain constrained by the legacy decisions and technology they started with decades ago,” says Alexander Christie, co-founder and CTO of Attio. 

“With billions of lines of code and over a hundred thousand customers, you cannot move fast to execute new technologies or customer needs, even with data model rebuilds. That is the reality of scale.”

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