French startup Artur’In raises €42M from PSG to make digital marketing accessible to all local businesses; here’s how

In the current scenario, as the complexity of business environments increases, it is faced with more well-informed consumers, and companies have no choice but to lead and engage with their communities through emails, social media, and more. This is where Paris-based Artur’In steps in with an aim to offer businesses a quality solution to adapt to this revolution in relationship marketing.

Artur’In’s raises funds

In a recent development, the digital marketing solution provider has secured €42M in a fresh round of funding from PSG, a growth equity firm that focuses on partnering with middle-market software and technology-enabled services companies.

Dany Rammal, MD and Head of PSG Europe, says, “In our view, Artur’In’s technology offers a one-stop-shop to help SMEs develop their digital marketing function, which is crucial to customer acquisition and growth. Furthermore, we believe the Covid-19 pandemic has highlighted the importance of communicating with customers via digital channels, particularly for local businesses.”

Automated digital marketing solution

In this fast-changing connected world, Artur’In says it is on a mission to make digital marketing accessible to all companies. It claims to offer features that are essential to improve productivity, stay connected to your network, and expand your reach simultaneously. 

The company was founded in 2016 by Eric Lauer, Dan Serfaty, Melissa Serfaty, Philippe Jochem, Pierre-Emmanuel Servant, Rodolphe Gougaud, and Thierry Lunati. Artur’In has developed an AI-based platform to help SMEs build and improve their local online visibility by automating their digital marketing, allowing owners and managers to focus on growing their core businesses.

Through its Artur Studio, the platform has the ability to automatically create and publish content, including social media posts and newsletters, run online advertising campaigns, and manage customers’ broader digital presence across channels, including Google My Business. Besides, Artur’In’s platform also offers a dashboard that provides real-time analytics to see your ROI on marketing.

Over the past five years, the company has grown from its founding team of seven co-founders to over 140 employees in France, the US and Ukraine, serving more than 3,000 customers across sectors including real estate, automotive, insurance and accounting.

How will PSG help the startup?

PSG’s partnership will help Artur’In to accelerate its development of AI-based digital marketing management platform as well as in building out new tools and features. In addition to that, the partnership also aims to drive Artur’In’s growth into new geographies and sectors, including HR and food and beverage, both organically and via strategic M&A activity.

Artur’In is expected to benefit from the support of PSG’s dedicated portfolio operations team, which will work closely with the founding management team going forward. . 

French early-stage investor Ventech, who has been backing the company since 2018, will also retain its existing stake. Alain Caffi, Founding Partner at Ventech comments, “We believe the Artur’In team is set up to manage a fast-growing company and that PSG will be a great partner to help us scale by combining organic and external growth.”