Media management software company Mediatool raises €2.5M as it looks to expand its services internationally

Marketers this year have been facing challenges to provide relevant and personalised content to their audience. The aim is to deliver useful content at key moments without interrupting the user experience. Machine learning is enabling a more strategic approach to cross-channel marketing that follows user behaviour. However, media marketers who get this balance right will have a productive year. But, those who get it wrong could even see the brand disappear without anyone missing them.

To help fix this, the Stockholm-based company Mediatool – that offers media management software for omnichannel marketers, has raised €2.5M in a fresh round of funding led by Newion, together with J12 Ventures, Almi Invest, and existing investor Twig Ventures.

“Until now, Mediatool has been entirely bootstrapped. We’ve built a profitable company with international reach, and now we’re going to scale that up with not only funding but the vision and support of talented investor partners,” said Alexander Högman, Mediatool co-founder and CEO.

With Mediatool, customers such as Klarna and Estee Lauder can make data-driven decisions based on a comprehensive overview of all marketing activities.

What is Mediatool?

The company was founded in 2014 by Alexander Högman (CEO), Magnus Ohlin, Joakim Landberg, and Ludwig Magnusson. Mediatool is a SaaS platform that offers services to marketing professionals of brands and agencies to plan, execute, analyse, and learn.

The service provides an overview of all marketing activities, campaign plans, and effects in one place, allowing organisations including Klarna, Estee Lauder Companies, and the Ottawa Senators to gain comprehensive insights and the ability to make decisions that have not previously been possible.