With the increased awareness about animal abuse and the consequences of the food supply chain on health, consumers are looking forward to healthier options with fewer chemicals. Apart from animal abuse, the conventional practices of animal farming are harmful and unsustainable for both human and animal health. There are pandemics such as mad cow disease, swine flu and bird flu in the livestock farms, making consumers want a sustainable solution. This is where clean meat companies play a major role.
Clean meat companies grow fat cells and muscle cells in a bioreactor and this eliminates animals to a great extent. In fact recently, Twitter co-founder Ev Williams’ venture capital firm made an investment in California’s Beyond Meat, the maker of plant-based meat substitutes that went public earlier this month.