A British startup has launched a robotic arm which will shake up the entire industrial robotics space

Automation is bringing a transformation across industries. It has resulted in chatbots that offer a new way of interacting with self-driving cars and software. This is possible with the implementation of Artificial Intelligence (AI) that can handle complex human tasks. These advancements have also led to the development of robots.

In an attempt to democratise robotics and make it available at workplaces, London-based Automata Technologies has come up with a tabletop robotic arm called Eva. It is priced at £4,990 (nearly €5,800) and is an affordable and compact alternative to the large robots that are used in the manufacturing of cars costing tens of thousands of euros.

Raised €6.5M Series A funding

Founded in 2015 by Mostafa ElSayed and Suryansh Chandra in London, Automata has now raised $7.4 million (nearly €6.5 million) Series A funding from Hummingbird Ventures along with participation from Firstminute Capital, LocalGlobe, Hardware Club, ABB and Entrepreneur First.

Notably, this fresh fund will be used to expand the existing team of 42 members and ramp up the production of Eva. With this funding, the overall funding raised by the company comes up to $9.5 million (approximately €8.3 million).

Eva is an innovative robotic arm

Automata has brought three key innovations to Eva. First is the rebuilding of the gearbox running the machine. The next one is the proprietary software controlling the robot called Choreograph, which is a cloud-based software — that lets the company control and monitor the Eva robot from any device via the web-based interface. The third one is the building of the robot. Basically, Automata and UK-based robotics manufacturer Tharsus have joined hands to build the hardware.

Unique approach

While many robots come from startups from robotics or artificial intelligence backgrounds, Automata has a unique approach. Why so? As being architects, they have implemented a unique building approach to push the boundaries of the robot’s aesthetics.

Lightweight and smaller footprint

Talking about the hardware of Eva, it is not easy to come up with such a product. It requires huge capital and one has to face many failures at many levels. This is where Automata has come out with flying colours with its Eva robot that has a lightweight and small footprint. Moreover, the robot does not require any special expertise to operate it, thereby making it user-friendly. It is touted that users can get started with Eva in just fifteen minutes.

Ships across Europe

Eva is already deployed at the workplaces and several manufacturers all over the UK use this robot. Also, it ships anywhere across Europe that recognises Conformité Européenne (CE) marking.

Automata is trying to make fundamental changes in the robotics space. The founders are trying to bring a visionary perspective to the field of robotics and foster a new dimension of productivity while lowering the cost involved. With affordable robots, the startup can encourage businesses to embrace automation, believe the investors.

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