How do we create a world where we can feed a population of 9 billion, and keep all those people healthy? These are probably the most obvious questions being asked around nutrition and health these days. The Blue Tulip Awards are looking for the most important innovations in these themes. The answer is “it’s complicated”, according to this years’ jury leads for respectively nutrition and health, Kees de Gooijer and Fenna Heyning.
Disrupting the entire chain
Innovating in healthcare is not straightforward and Fenna Heyning knows all about it. Trained as a hematologist, she is currently head of STZ-ziekenhuizen, a cooperation of some of the best Dutch hospitals. Their goal is to improve patient care by stimulating education and research. “Innovation in healthcare is always a bit more complicated than in other areas. Any technological breakthrough is just a link in the chain. It’s important to foster these innovations, but they only work when all links change along with it. Some of the most disruptive innovations in other areas managed to successfully connect several links to each other. Take Booking.com for example, in the travel business. You can book a hotel room, but also a table in a restaurant or a tour of a city. These are all different things, but at the frontend, they seamlessly connect to each other.”