A big shake-up is taking place at the top management level of one of the most successful Dutch startups. WeTransfer-Founder and CEO Bas Beerens will step back from day-to-day operations as Gordon Willoughby will take the Dutchman’s place in January. Beerens will remain active as Executive Chairman.
U.S. Expansion plans
Willoughby is transferring across from Amazon where he has been part of senior management for the last 8 years. Prior to Amazon the Oxford University Economics graduate worked at eBay. The new CEO will also move from London to Amsterdam for the role. The business-savvy Brit is stepping in at a dynamic and critical time for the file transfer service, as it recently opened its first US office in L.A. last September. The number of users as well as the volume of files they send through the company’s file transfer service has now grown to 100 million monthly users transferring one billion files per month. WeTransfer also re-branded its website and logo recently with a new identity and a rebuilt platform, which is more community-focused and offers more user features.