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Collider is an accelerator that focuses on B-2-B startups involved in the adtech, commerce and marketing industries. It was founded by Ellen Bark-Lindhout in 2012 in London. Since last year, it takes place in Amsterdam as well. In both the cities, the accelerator invested €6 million in almost 62 startups till date. The accelerator offers funding, coaching, connections to customers and investors, and a personalized program to the startups.
Recently, Collider Amsterdam’s “Class of 2018” startups were present at the Publicis Groupe’s office for the Collider’s Demo Day 2018. These startups were gathered to show how the data-driven innovative technologies and tools help in reaching and retaining potential customers. The brands and investors were also introduced to successful alumni of Collider London including Good-Loop, Aura Vision, Threedium and Seenit.
At the Collider’s Demo Day 2018, Churnly was announced the winner of the Demo Day pitch award. Apart from Churnly, five other startups were graduated from Collider’s Class of 2018. Here we list these startups below.
GladCloud founded in 2017 by Tony Burke and Keith Curley in Dublin is a digital marketing software company. It helps brands such as Heineken and UberEats to optimise local social media engagement via affiliated restaurants and bars. This startup has received a total funding of €330k so far.
NeoSound was founded 2016 by Denis Ardabatsky and Andrei Matusevich in Rae Estonia. This startup uses AI to turn sound into meaningful data and help the call centres analyse and enhance communication with their customers.
Founded in 2018 by Mahesh Murthy in the Netherlands, Rad.ad makes real-time creative online advertising possible for the news sites and e-commerce platforms. It helps customers double their click-through rates that in turn doubles the traffic and sales at the same ad spend.
RapidPricer was founded in 2017 by Kiran Gange in Amsterdam. The startup uses AI and deep-learning algorithms to automate pricing and promotions for retailers. These technologies help retailers increase margins and minimise waste using these algorithms.
Yoke was founded in 2018 in London by Jidé Maduako, Mustafa Mohamed. It helps apps grow efficiently by driving quality downloads via social media influencers.
Regarding this program, Andres van Vugt, CTO Publicis Groupe Benelux said: “I’m really excited and grateful that we were able to host Colliders demo day here in our building in Amsterdam! The innovation and enthusiasm of the startups inject energy and new perspectives into what we can deliver for our clients. This partnership between Collider and Publicis Groupe underscores our shared ambitions to have a meaningful impact in the marketing and business transformation landscape.”
The special one, Churnly was announced the winner of the Demo Day pitch award. The London-based startup helps businesses use a subscription-based model to predict the customers they are likely to lose, the reason for it and when it will happen.
Stay tuned to Silicon Canals for more updates in the tech startup world.