Amsterdam-based food delivery giant, Just Eat Takeaway.com, has signed as an official partner of UEFA for a wide range of UEFA football competitions. According to the food delivery giant, this is one of the most extensive partnerships in the history of UEFA.
UEFA – the Union of European Football Associations – is the governing body of European football and the umbrella organisation for 55 national associations.
Jitse Groen, CEO & Founder of Just Eat Takeaway.com says, “Our strategy is to pair our premium household brands with the most premium sports events on the planet. It is especially important for us to sponsor both the women’s and the men’s tournaments. Our brand is for everybody, and sports should be too. We share these goals with UEFA.”
A partnership of 12 UEFA competitions and events in total
The competition includes the men’s and women’s UEFA Champions League; UEFA Europa League; women’s and men’s EURO; as well as youth and futsal competitions.
With this development, the long-term partnership follows the company’s current UEFA EURO 2020 partnership and makes Just Eat Takeaway.com support twelve UEFA competitions and events in total.
Speaking on the development, Guy-Laurent Epstein, UEFA marketing director, says, “Just Eat Takeaway.com are a market leader in their field and we were delighted when they joined as a UEFA partner for the UEFA EURO at the end of 2019. This latest deal to partner with eleven UEFA competitions, including all women’s competitions, shows their commitment to supporting all levels of football across Europe.”
Guy-Laurent further added, “With their digital expertise, Just Eat Takeaway.com will be providing fans with an easy and seamless way to order food, as they simultaneously watch some of European football’s biggest stars compete in some of the world’s most important club and national team competitions.”
The aim of this partnership for the food delivery giant?
With this four-year partnership with UEFA, Just Eat Takeaway.com will be able to achieve brand exposure across in-game perimeter LED boards, media interview backdrops, and broadcast sponsorship, including an on-site exclusive activation opportunity around matches.
Besides, the partnership also includes broadcast sponsorship for the UEFA Champions League and premium brand exposure during the 282 UEFA Europa League and UEFA Europa Conference League matches per season from 2021/22 season – 2023/24 season.
The partnership for UEFA Women’s competitions will last four years until 2025. Nadine Kessler, UEFA chief of women’s football, says, “This is such an exciting time to be connected with women’s football, which is growing at an incredible rate and we are delighted to have Just Eat Takeaway.com joining us for the next four years.”
The complete list of events and competitions included in the partnership are UEFA Champions League; UEFA Women’s EURO; UEFA Women’s Champions League; UEFA Europa League; UEFA Europa Conference League; UEFA Super Cup; UEFA Youth League; UEFA Futsal Champions League; UEFA Women’s Futsal; UEFA Women’s Under 17 Championships; UEFA Women’s Under 19 Championships.
About Just Eat Takeaway.com
Just Eat Takeaway.com claims to be a leading global online food delivery marketplace outside China. Headquartered in Amsterdam, the company is focused on connecting consumers and restaurants through its platforms.
With nearly 250,000 connected restaurants, Just Eat Takeaway.com offers consumers a wide variety of food choices. It mainly collaborates with delivery restaurants. In addition, the company provides its proprietary restaurant delivery services for restaurants that do not deliver themselves.
The company is currently operational in 23 markets globally. These include operations in the UK, Germany, the Netherlands, Canada, Australia, Austria, Belgium, Bulgaria, Denmark, France, Ireland, Israel, Italy, Luxembourg, New Zealand, Norway, Poland, Portugal, Romania, Spain, and Switzerland, as well as through partnerships in Colombia and Brazil.
Earlier this month, Just Eat Takeaway announced its revenue surged to 54 per cent to €2.4B; adjusted EBITDA of €256M.
Prior to that in February 2021, the food delivery giant raised €1.1B through an offering of convertible bonds. According to the company, it placed €1.1B of convertible bonds, consisting of two tranches (“Tranche A” and “Tranche B”). With an aggregate principal amount of €600M, Tranche A – upsized from €500M – which is due August 2025. Whereas, Tranche B, with an aggregate principal amount of €500M – due February 2028.
Last year in October 2020, Just Eat Takeaway.com acquired 100 per cent of the shares of the US-based food delivery app Grubhub, in an all-stock transaction – a €6.5B deal – to create the world’s largest online food delivery company outside of China.