Based out of London, Ogury, the creator of the first marketing engine driven by user choice, has recently secured $50 million (approx €45 million) led by Idinvest Partners and various banks. With this funding, the company is planning to accelerate its product innovation and customer growth across the US, Europe, and Asia-Pacific.
Founded in 2014 by Jean Canzoneri, Jonathan Ferrebeuf, Jules Minvielle, Mathieu Desve, and Thomas Pasquet, Ogury is a mobile marketing technology company.
The company aims to reinvent digital marketing and make it understood, trusted, and valued both by users and organisations.reinvent digital marketing and make it understood, trusted, and valued by both users and organisations – no easy feat considering the current landscape of distrust towards online media.
Ogury Marketing Engine systematically offers users clear options and respects the choice they make throughout their mobile journey. It ensures compliance with the changing landscape of data protection and privacy laws.
Unlike generic marketing platforms, Ogury Marketing Engine is fueled by its own consented mobile user journey data across brands, apps, websites, and powered by purpose-built algorithms and attractive ad formats.
Since its inception, Ogury has grown rapidly and reached €90 million in revenue in 2018, with an annual average growth of 120%. It employs more than 400 people in 18 offices across Europe, the US, and APAC. Notably, the Ogury works with 1500+ brand customers and 3500+ publisher partners.
Thomas Pasquet, Co-Founder and Co-CEO, Ogury, said,
Ogury’s business thrived before and after GDPR in Europe. The company saw the opportunity in the US, Latin America, and APAC, and entered these key markets before any indication of potential regulations. As these markets are following Europe’s early move to enforce companies to become more stringent on consumer data privacy collection, management, storage, and use, Ogury is uniquely able to provide brands, publishers and agencies technology, and solutions to adhere to all privacy regulations and build consumer trust.
Main image credit: Ogury
Stay tuned to Silicon Canals for more European technology news.